ABC's CELEBRITY WIFE SWAP Grows 10% Week-to-Week
By: Caryn Robbins Jun. 11, 2015
During Wednesday's 10 o'clock hour, ABC's "Celebrity Wife Swap" grew 10% week to week in Adults 18-49 (1.1/4 vs. 1.0/4) to tie a season high and its top rating in 1 year - since 6/24/14. In addition, the show spiked 33% in Adults 18-34 to deliver a new season best. The ABC unscripted series ranked No. 1 in the hour with Adults 18-49 (tie), Adults 25-54 and across all key Women (W18-34/W18-49/W25-54).
"Celebrity Wife Swap" improved its hour year to year by 38% in Adults 18-49 over original programming on the year-ago night ("Motive" on 6/11/14 = 0.8/3). Projections Rationale:Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series. A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience. Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 06/10/15.
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