ABC's BARBARA WALTERS MOST FASCINATING PEOPLE Leads Time Slot
By: Caryn Robbins Dec. 18, 2015
With repeats from 8:00-9:30 p.m. leading into a strong turnout for "Barbara Walters Presents: The 10 Most Fascinating People of 2015" from 9:30-11:00 p.m., ABC took second among the broadcasters in Total Viewers (4.7 million) and Adults 18-49 (0.9/3) to CBS' all-original Thursday lineup. Please note: Last year, the Barbara Walters special aired on Sunday from 9:00-11:00 p.m. out of the winter finale of "Once Upon a Time" (on 12/14/14).
"The 10 Most Fascinating People of 2015" (9:30-11:00 p.m. - 6.2 million and 1.0/4 in AD18-49):Spiking over its repeat lead-in at 9:30 p.m. by 3.0 million viewers, ABC's "Barbara Walters Presents: The 10 Most Fascinating People of 2015" gained audience throughout its 90-minute broadcast, growing by 1.3 million viewers from start to finish (5.4 million to 6.7 million). The special moved up to rank No. 1 against its broadcast competition in the 10:00 p.m. hour with Total Viewers (6.6 million) and Adults 25-54 (1.7/5). During the 10 o'clock hour, the ABC special beat NBC's special "Running Wild with Bear Grylls," featuring President Obama, by over 3.0 million viewers (6.6 million vs. 3.5 million) and by 22% in Adults 18-49 (1.1/4 vs. 0.9/3). Barbara Walters named Caitlyn Jenner the Most Fascinating Person of 2015. The Barbara Walters special greatly improved its 90-minute time period year to year for ABC by 130% in Total Viewers (6.2 million vs. 2.7 million), by 43% in Adults 18-49 (1.0/4 vs. 0.7/2) and by 78% in Adults 25-54 (1.6/5 vs. 0.9/3).
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