ABC Takes Friday Night Over Other Networks' Special Programming
By: Tyler Peterson
With its 8-9pm comedies (Last Man Standing/Malibu Country), a repeat Shark Tank and 20/20, ABC qualified as the most-watched network overall on Friday and led the pack in Adults 18-49 for the 4th week in a row, beating CBS by 27%, NBC by 40% and Fox by 100%.
At 8pm, ABC's Last Man Standing finished a strong second to CBS' special Frosty the Snowman, beating out by wide margins specials on both NBC (National Dog Show) and Fox (Happiness is a Warm Blanket CB).Despite airing on the holiday weekend, Last Man Standing retained 100% of its Adult 18-49 delivery week to week.At 8:30pm, ABC's Malibu Country moved ahead of CBS' Frosty Returns special to stand as the most-watched TV show in its half-hour.Malibu Country retained all of its Adult 18-49 lead-in from Last Man Standing and held 100% of its young adult audience from the prior week.
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