ABC Catapults 40% Over Live + Same Day
Based on Nielsen's TV playback data, ABC shot up 40% over its Live + Same Day Adult 18-49 rating (to deliver a 2.1 in the final Live + 7 Day ratings), marking the biggest percentage gain of any major network during the week.ABC claimed 2 of the week's 3 biggest broadcast gainers in TV playback among Adults 18-49, with Modern Family (+1.9 rating points) - #2 and Grey's Anatomy (+1.8 rating points) - #3. Scandal (+1.4 rating points) was the week #1 biggest gainer for any 10pm broadcast series among Adults 18-49 (tied with CBS' Elementary). Modern Family (+4.0 million), Grey's Anatomy (+3.9 million) and Scandal (+3.7 million) all placed among the week's Top 10 biggest overall gainers. The Goldbergs increased its playback gain among Adults 18-49 for its 3rd consecutive telecast to deliver a new high, spiking +63% this week over its L+SD number. In the final Live + 7 Day ratings, the winter finale of Grey's Anatomy shot up to the week's Top 10 highest-rated broadcast series in Adults 18-49 (4.5 rating), ranking #6 versus #12 in the initial Live + Same Day numbers. In addition, the winter finale of Scandal (4.6 rating) jumped up to #5 (from #8) in the final L+7 rankings. Scandal solidified its claim as the week's #1 drama among Adults 18-49, while Grey's finished as TV's #2 drama in the L+7 numbers, moving ahead of CBS' NCIS (4.0). Season-to-Date TV Playback (9/23/13-12/15/13): Based on TV playback data for the 2013-14 season, ABC continues to claim the most Top 10 playback gainers of any broadcast network in Adults 18-49 and Total Viewers. With each show adding on at least +1.5 rating points in Adults 18-49 over their L+SD numbers, ABC has 4 of the season's 10 biggest TV playback gainers on the broadcast networks: Modern Family (+1.9 rating points), Grey's Anatomy (+1.8 rating points), Marvel's Agents of S.H.I.E.L.D. (+1.8 rating points) and Scandal (+1.5 rating points). ABC owns 4 of the 10 biggest overall gainers on the broadcast networks (tied with CBS): Castle (+4.3 million), Modern Family (+4.2 million), Grey's (+4.0 million) and Scandal (+3.9 million). Nearly all of ABC's key returning series are seeing bigger percentage gains among Adults 18-49 from L+SD to L+7 this year than last: Castle (+57% vs. +50%), Dancing with the Stars (+20% vs. +18%), Grey's Anatomy (+64% vs. +55%), Last Man Standing (+46% vs. +40%), Modern Family (+50% vs. +46%), Nashville (+75% vs. +57%), The Neighbors (+30% vs. +16%), Once Upon a Time (+55% vs. +42%), Revenge (+59% vs. +50%), Scandal (+48% vs. +43%) and Shark Tank (+37% vs. +21%). · Marvel's Agents of S.H.I.E.L.D. is Tuesday's #1 TV show this season with Adults 18-49 based on original telecasts, beating NBC's The Voice (4.6 rating vs. 4.5 rating). In fact, based on first-run telecasts in the L+7 Adult 18-49 ratings, ABC claims the season's #1 TV show on Tuesday (S.H.I.E.L.D. - 4.6 rating), the #1 show on Wednesday (Modern Family - 5.7), the #2 show on Thursday (Grey's and Scandal tie - 4.6) and the #2 show on Friday (with Shark Tank within 1-tenth of a rating point of NBC's Grimm - 2.6 vs. 2.7). · Modern Family is the season's #2 scripted series among Adults 18-49 on the broadcast networks (5.7 rating). · ABC's S.H.I.E.L.D., Grey's Anatomy and Scandal all tie as the 2nd-highest-rated broadcast drama of the season among Adults 18-49 (4.6 rating). Source: The Nielsen Company, as dated. Network averages based on all programming. Program rankers based on regular, original telecasts only.