Based on Nielsen's TV playback data, ABC shot up 40% over its Live + Same Day Adult 18-49 rating (to deliver a 2.1 in the final Live + 7 Day ratings), marking the biggest percentage gain of any major network during the week.
ABC claimed 2 of the week's 3 biggest broadcast gainers in TV playback among Adults 18-49, with
Modern Family (+1.9 rating points) - #2 and Grey's Anatomy (+1.8 rating points) - #3.
Scandal (+1.4 rating points) was the week #1 biggest gainer for any 10pm broadcast series among Adults 18-49 (tied with CBS' Elementary).
Modern Family (+4.0 million), Grey's Anatomy (+3.9 million) and
Scandal (+3.7 million) all placed among the week's Top 10 biggest overall gainers.
The Goldbergs increased its playback gain among Adults 18-49 for its 3rd consecutive telecast to deliver a new high, spiking +63% this week over its L+SD number.
In the final Live + 7 Day ratings, the winter finale of Grey's Anatomy shot up to the week's Top 10 highest-rated broadcast series in Adults 18-49 (4.5 rating), ranking #6 versus #12 in the initial Live + Same Day numbers. In addition, the winter finale of
Scandal (4.6 rating) jumped up to #5 (from #8) in the final L+7 rankings.
Scandal solidified its claim as the week's #1 drama among Adults 18-49, while Grey's finished as TV's #2 drama in the L+7 numbers, moving ahead of CBS'
NCIS (4.0).
Season-to-Date TV Playback (9/23/13-12/15/13):
Based on TV playback data for the 2013-14 season,
ABC continues to claim the most Top 10 playback gainers of any broadcast network in Adults 18-49 and Total Viewers. With each show adding on at least +1.5 rating points in Adults 18-49 over their L+SD numbers,
ABC has 4 of the season's 10 biggest TV playback gainers on the broadcast networks:
Modern Family (+1.9 rating points), Grey's Anatomy (+1.8 rating points), Marvel's Agents of S.H.I.E.L.D. (+1.8 rating points) and
Scandal (+1.5 rating points).
ABC owns 4 of the 10 biggest overall gainers on the broadcast networks (tied with CBS):
Castle (+4.3 million),
Modern Family (+4.2 million), Grey's (+4.0 million) and
Scandal (+3.9 million).
Nearly all of ABC's key returning series are seeing bigger percentage gains among Adults 18-49 from L+SD to L+7 this year than last:
Castle (+57% vs. +50%), Dancing with the Stars (+20% vs. +18%), Grey's Anatomy (+64% vs. +55%),
Last Man Standing (+46% vs. +40%),
Modern Family (+50% vs. +46%),
Nashville (+75% vs. +57%),
The Neighbors (+30% vs. +16%),
Once Upon a Time (+55% vs. +42%),
Revenge (+59% vs. +50%),
Scandal (+48% vs. +43%) and
Shark Tank (+37% vs. +21%).
· Marvel's Agents of S.H.I.E.L.D. is Tuesday's #1 TV show this season with Adults 18-49 based on original telecasts, beating NBC's
The Voice (4.6 rating vs. 4.5 rating). In fact, based on first-run telecasts in the L+7 Adult 18-49 ratings,
ABC claims the season's #1 TV show on Tuesday (S.H.I.E.L.D. - 4.6 rating), the #1 show on Wednesday (Modern Family - 5.7), the #2 show on Thursday (Grey's and
Scandal tie - 4.6) and the #2 show on Friday (with
Shark Tank within 1-tenth of a rating point of NBC's
Grimm - 2.6 vs. 2.7).
·
Modern Family is the season's #2 scripted series among Adults 18-49 on the broadcast networks (5.7 rating).
· ABC's S.H.I.E.L.D., Grey's Anatomy and
Scandal all tie as the 2nd-highest-rated broadcast drama of the season among Adults 18-49 (4.6 rating).
Source: The Nielsen Company, as dated. Network averages based on all programming. Program rankers based on regular, original telecasts only.
