William Ryan Key Launches Twitch Partnership
Key is streaming exclusively on Twitch for a revolutionary way to present new music, interact with fans and revisit old standards.
By: Sarah Jae Leiber Jun. 02, 2021
When Yellowcard broke up in March 2017, William Ryan Key not only took his final bow as frontman of that much-adored band, but he also took a step away from the spotlight to rediscover himself and his passions. Taking a sharp right turn from the pop punk that fueled his youth, he followed his heart and soon re-emerged as a different kind of artist with a handful of critically-acclaimed, introspective EPs that led AltWire to praise him as "an exceptionally honest songwriter with a far greater sense of self-confidence."
Now, he's ready to take another right turn... this time to enhance the way that he releases new music while keeping a close personal interaction with his fans. Key is streaming exclusively on Twitch for a revolutionary way to present new music, interact with fans and revisit old standards. "I am beyond excited about this partnership with Twitch," he explains. "The last year has been such a challenge for so many musicians, and I myself have been searching for what my next opportunity might be for quite some time. I am honored that Twitch has considered me to be a part of their push to expand the music side of the platform. I think this is just the beginning of a long creative relationship that fans can be really happy about." Working within Twitch's worldwide community of millions to create and build a virtual environment with his fans new and old, Key will be utilizing the global interactive livestreaming service to create an evolving and ever-changing music-based environment where he can unveil new music, refashion fan favorites and important songs from their catalog, and interact and communicate directly with his viewers.Videos