Skip to main content Skip to footer site map
Reason Releases 'Sign Language (Featuring Icecoldbishop)'

Reason Releases 'Sign Language (Featuring Icecoldbishop)'

The track was released alongside a new music video.

Carson, CA, rapper Reason drops a new track and video, "Sign Language (Featuring ICECOLDBISHOP)" on Top Dawg Entertainment. Directed by Jazz Carter, the song gives a taste of Reason's upcoming second studio LP.

The track comes on the heels of his G-Funk inspired track, "Impalas & Hydraulics," featuring fellow Southern California rapper The Game, of which Complex says "Over a hard-hitting drum loop and eerie synths, Game and Reason proudly represent California's vibrant hip-hop history."

Known for his honesty and lyricism, "Sign Language" is no exception. "No new no new no new/Wait/Guccis Louie Prada/Woopty woopty yada/I put that on mommas/I put that on mommas/Guccis Louie fendi Prada you can't tell me nada/I put that on mommas," he raps.

Reason writes his knottily structured rhyme schemes with purpose, and this track once again showcases Reason's lyrical prowess and dexterous rhyming.

After a critical buzz from a series of mixtapes, L.A.-based rapper REASON broke through in 2018 with his contribution to 'Seasons' (with Mozzy and Sjava), a single lifted from the chart-topping compilation 'Black Panther: The Album'. Since then, the TDE artist has gone on to impress with his guttural delivery and sharp verses on projects like 'There You Have It' (a re-released mixtape) and his 2020 debut studio album 'New Beginnings'.

Last year, REASON dropped 'No More, No Less: Demo 1', a three-track sampler featuring collaborations with the likes of Isaiah Rashad, Zacari, Wale, and Adé.

As Reason continues to work on his much-anticipated sophomore album, he sounds fresher and more relevant than ever.

Watch the new music video here:

Regional Awards


From This Author - Michael Major


LIVE WITH KELLY & RYAN Tops the Season Premiere Week of DR. PHIL in Homes and ViewersLIVE WITH KELLY & RYAN Tops the Season Premiere Week of DR. PHIL in Homes and Viewers
September 27, 2022

During the week of Sept. 12, 2022, “Live with Kelly and Ryan” outdelivered the season premiere week of “Dr. Phil” by 8% in Households (1.4 rating vs. 1.3 rating) and by 3% in Total Viewers (1.937 million vs. 1.887 million).

DEVORA Shares New Single 'God Is Dead'DEVORA Shares New Single 'God Is Dead'
September 27, 2022

Acclaimed “outlaw pop” artist DEVORA has released new single “God Is Dead,” via Tiger Tone Records. Serving as a first taste to her upcoming EP by the same name, “God Is Dead” is a Neo-western expedition straight into the deepest bowls of existential questioning, encapsulated in a Tarantino-esque presentation. 

Wilderado's 'Surefire' Single Enters Top 30 at Alt RadioWilderado's 'Surefire' Single Enters Top 30 at Alt Radio
September 27, 2022

The appearance was the Tulsa, Oklahoma band’s first AM TV and along with “Surefire,” they performed “Take Some Time,” and “Outside My Head.” All three songs are from the band’s self-titled debut LP that just re-entered the iTunes Alternative Albums chart #24 and was released in October 2021 on Bright Antenna Records.

PBS Announces New Premiere Date for NEXT AT THE KENNEDY CENTERPBS Announces New Premiere Date for NEXT AT THE KENNEDY CENTER
September 27, 2022

PBS set a new date for the upcoming premiere of NEXT AT THE KENNEDY CENTER, the public broadcaster’s recently announced collaboration with the John F. Kennedy Center for the Performing Arts to spotlight critical contributions to the arts that continue to inspire contemporary artists.

TAMRON HALL Scores a 13-Week High in Total ViewersTAMRON HALL Scores a 13-Week High in Total Viewers
September 27, 2022

During the week of Sept. 12, 2022, “Tamron Hall” jumped over the prior week by 16% in Total Viewers (964,000 vs. 834,000) to a 13-week high – since the week of 6/6/22. “Tamron Hall” also grew week to week in Households (+17% - 0.7 rating vs. 0.6 rating) and Women 25-54 (+50% - 0.3 rating vs. 0.2 rating).