Pitbull Celebrates Launch of His SiriusXM Channel with Private Concert at Apollo Theater

By: Mar. 23, 2015
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SiriusXM announced today that Pitbull will perform at Harlem's world famousApollo Theaterfor the first time at a special invitation-only concert for SiriusXM subscribers onTuesday, May 19 at 8:00 pm ET.

The concert will feature the international superstar performing his chart-topping hits and will air live and exclusively on the artist's own SiriusXM Pitbull's Globalization channel, scheduled to launch the same day. As a thank you to its loyal subscribers, SiriusXM will offer lucky subscribers the opportunity to attend the private event.

SiriusXM Pitbull's Globalization channel will launch on Tuesday, May 19 at 7:00 pm ET. Pitbull's exclusive, commercial free channel will feature music from the artist's music catalog, his famous collaborations, live performances, exclusive mix shows and tracks by his musical influences.

"Pitbull is a true global superstar and we are thrilled to bring this private, exciting performance to our subscribers nationwide as we launch this new channel," said Scott Greenstein, President and Chief Content Officer, SiriusXM. "Listeners across the country will also have access to Pitbull's Globalization, the channel Pitbull is creating to showcase his music and the music he wants his fans to hear."

"It's exciting and an honor to partner with SiriusXM on the Globalization channel," says Armando Christian Perez (Pitbull). "Launching the channel at the world famous Apollo Theateron May 19, there's no better place to make history. Dale!"

The special performance will also be made available on SiriusXM radios as part of SiriusXM's free listening preview program, which will begin May 19 and run through June 1. (Some older Sirius satellite radios may not be capable of receiving the free listening preview channels.)

Subscribers will have the opportunity to win tickets to the event through an invitation sent by e-mail as well as various call-in promotions. Beginning March 30, SiriusXM subscribers since March 3 can also enter for the chance to win a trip to New York and tickets to the concert. One grand prize winner will receive a trip for two to New York City including round-trip airfare, two nights' hotel stay, a pair of tickets to the exclusive concert and the opportunity to meet Pitbull. See Official Rules for complete details which will be at www.siriusxm.com/Pitbull.

The legendary non-profitApollo Theateris known for launching the careers of countless iconic performers, and has been a catalyst for artistic excellence and innovation since it opened its doors in 1934. The Apollo's new artistic vision builds on its legacy and new Apollo programming has music as its core, driving large scale and more intimate music, dance and theater presentations. For more information, visitwww.apollotheater.org.

Pitbull's Globalization channel is an example of SiriusXM channels created with iconic and leading artists, includingBruce Springsteen'sE Street Radio, Ozzy Osbourne'sOzzy's Boneyard, Pearl Jam Radio, Eminem's Shade 45,Willie Nelson'sWillie's Roadhouse, The Pink Floyd Channel,B.B. King'sBluesville, Elvis Radio,Jimmy Buffett'sRadio Margaritaville, Siriusly Sinatra, Tiesto's Club Life Radio and Neil Diamond Radio.

For more information on SiriusXM, please visit www.siriusxm.com.

About SiriusXM

Sirius XM Holdings Inc. (SIRI) is the world's largest radio broadcaster measured by revenue and has 27.3 million subscribers. SiriusXM creates and broadcasts commercial-free music; premier sports talk and live events; comedy; news; exclusive talk and entertainment; and the most comprehensive Latin music, sports and talk programming in radio. SiriusXM is available in vehicles from every major car company in the U.S. and on smartphones and other connected devices as well as online at siriusxm.com. SiriusXM radios and accessories are available from retailers nationwide and at shop.siriusxm.com. SiriusXM also provides premium traffic, weather, data and information services for subscribers in cars, trucks, RVs, boats and aircraft through SiriusXM Traffic, SiriusXM Travel Link, NavTraffic, NavWeather, SiriusXM Aviation, SiriusXM Marine, Sirius Marine Weather, XMWX Aviation, and XMWX Marine. SiriusXM holds a minority interest in SiriusXM Canada which has more than 2 million subscribers. SiriusXM is also a leading provider of connected vehicles services to major automakers, giving customers access to a suite of safety, security, and convenience services including automatic crash notification, stolen vehicle recovery assistance, enhanced roadside assistance and turn-by-turn navigation.

On social media, join the SiriusXM community on Facebook, Twitter, Instagram, and YouTube.

SOURCE Sirius XM Holdings Inc.



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