Little Rock Rapper LO THRAXX to Release 'Boss' Music Video Next Friday

Little Rock rapper-LO THRAXX-announces the release of the first single and official music video from his debut album, POUNDCLOUD. "Boss," produced by J Kingsbury and directed by Fresco Grey, is a capsule of LO's reputation in his Arkansas city. The rapper says of the music video: "It's set in a smooth upbeat energetic mood, where Lo spits his hard, next level bars over an almost identical Tupac 'hit em up' type beat. Giving you his point of view to the point where you're feeling like a boss in your city as well."

POUNDCLOUD is a masterful collection of ten tracks that provides an insightful look into LO THRAXX's talent with power beats and wordplay. LO says of his debut full-length album: "This is one of my first thought out from start to finish projects filled with production from 808 Mafia, Trackk sounds, Dj Burn One and many more highly influential producers."

Since 2010, LO "THRAXX has been making a name for himself as one of the Little Rock's most distinct voices. "His unique, modern reinvention of Southern hip-hop is sleek and futuristic, while rooted in soulful classic sounds" (HIP HOP DX). He chooses his beats carefully, networking with producers from Houston to Memphis to Toronto, creating a sound that is totally his own. As an MC and storyteller, his delivery is crisp, evocative, and totally effortless. His most recent project is a mixtape called "Formula One," on which THRAXX shows his versatility, gracefully moving from smooth riding music to more aggressive bangers, all within a certain sound.