Gibson: Reveals New Product Line-up And Musician Collaborations Ahead of NAMM
As previously announced, in 2019, after more than a century, GIBSON artists, players and fans will experience the all American-madeinstrument brand rejuvenated. The guitar of choice for artists in rock, pop, country, blues, folk, jazz and beyond, the new GIBSON era celebrates iconic models while looking to the future with instruments that will nurture new players across generations, genders and genres of music. GIBSON will showcase the new line-up and artist collaborations next week at NAMM in Anaheim, CA, January 23-27. The newGIBSON guitars will be available for purchase later this year.
"We're paying tribute to the Golden Era of Gibson by restoring authenticity for musicians with our new lineup of Classics," says Cesar Gueikian, GIBSON's Chief Merchant Officer. "True to our DNA, our new Les Paul Standard returns to the classic design that made it famous. And the same can be said of other models" adds Gueikian. Designs like the Les Paul and the SG once again embrace the features and construction details that made them legends in the first place: a Les Paul Standard '50s spec and a Les Paul Standard '60s spec as well as one with P90 pickups; a Les Paul Special in TV Yellow andLes Paul Junior Tobacco Burst; an SG Standard and two new 61 spec SG's with "maestro" and "sideways" Vibrolas.
"We're refocusing on our core range of guitars that will become the foundation for our future," Gueikiansays. "And that will give us the ability to bring new ideas to market with limited runs.
The new Contemporary lineup includes a Les Paul Tribute Double Cut Junior with a single P90 and aLes Paul Tribute Double Cut Special with dual P90's, both offer fans an accessible price point with the quality and craftmanship of a GIBSON guitar made by our luthiers in Nashville, TN. "The Contemporaryline also introduces a new concept with the Les Paul and SG Modern," adds Gueikian. "We did a listening tour visiting with dealers, artists and guitar enthusiasts and took the best ideas into the new Modern offerings. They incorporate many contemporary updates that players have embraced such as lighter-weight bodies, innovative slim taper neck profiles for full-access to the high frets, ebony fingerboards, high output versatile pickups and a push-pull control system to pivot between the humbucker and the P90 sounds, both of which have defined so many genres of music since we invented them."
"This refocusing extends well beyond GIBSON's electric guitar designs onto our acoustic designs," addsGueikian. For starters, there is the new Gibson Generation line of acoustics--high-quality, USA-made guitars built by the same hands that make the J-200 and J-45's by providing premium access aimed toyounger, or newer, "generations" of players. This new Gibson Generation line's first offerings, the G-45 Studio and G-45 Standard, priced at $999 and $1299 respectively, feature solid Sitka spruce tops and walnut back and sides and exquisite finishes. "We are very excited about the new Gibson Generation line offering the Gibson craftmanship at an accessible premium price point."