Electro-Pop Couple Jacob and Fanny Release HOLD ON TO ME Video Ahead of EP Release

Partners in life and music, pop duo Jacob and Fanny explore vulnerability in their recently-released ballad "Hold On To Me" which marks the sophomore single from the couple's forthcoming inaugural self-titled EPdue June 7 via KOBALT/AWAL. The song debuted with EARMILK and had writer Jason Heffler noting Jacob and Fanny are, "...a duo making serious noise out of Los Angeles with their bold electro-acoustic pop sound...this latest single masterfully toes the line between wistful and kinetic throughout its emotional tightrope of an indie pop arrangement." (2/27/2019)

Now, they've released a stunning music video which includes a cameo of a 120-pound wolf. Directed by Jillian Martin (Janelle Monae, Pepsi, and Urban Outfitters), the video entwines a surrealistic collage of blue and red imagery. Mitch Mosk of Atwood Magazine premiered the video and raved, "Jacob and Fanny's passionate 'Hold On To Me' evokes the magnetic connection of love with stirringly clear pop and intimate visuals...a catchy song of connection and knowing..."

The music video's art direction, which also features a giant polyester cloud, was handled and envisioned by Fanny herself. Fanny studied visual art and filmmaking, and also edits all the duo's videos. "I love getting my hands dirty," says Fanny. "When we record a song, I always get ideas of how the song can be expressed visually."

One way the poignant lyrics are expressed is through the intercut cameo of the above-mentioned wolf. "A wolf is this beautiful, powerful creature that can be scary, but only because we don't understand it, or because the wolf itself is scared," says Jacob. "In a relationship, we bring all our fears into the mix and it takes a lot of trust on both sides to have deep, fulfilling love." Jacob and Fanny have partnered with Wolf Mountain Sanctuary-a 501c3, all-volunteer educational organization dedicated to the preservation, protection and proper management of wolves in the wild and in captivity-and will be donating proceeds from the song to the organization.

Fanny elaborates: "The song is about being there for someone even when they're at their worst. And it's also about letting the person you love see your bad side and trust that they'll be there for you no matter what." Fanny confesses in her verse: "Built these walls that fenced me in / scared to feel the hurt again."

Jacob assures Fanny in his pre-chorus: "You can show your thorns to me / trust that I will never leave / cause my love is running deep / so tonight don't fight it / hold on to me."

Track listing for Jacob and Fanny:

"Miss You"

"Home"

"Hold On To Me"

"Join The Club"

"Miss You (Acoustic)"

Photo: cover art for Jacob and Fanny EP