German producer Alex Ridha, AKA Boys Noize, is riding high off of his recent North American tour. The music trailblazer keeps the momentum going with the release of his new music video for song "2LIVE" featuring T.E.E.D. from his 4th studio album Mayday.
Along with a new music video, Boys Noize also announces a string of European headline tour dates. The Boys Noize Warehaus Tour 2017 features some major warehaus spots in cities like London on February 11 and Glasgow's Sub Club on February 12, Paris on March 4th and and Berlin on March 31st for instance. The video for the explosive song is directed by LIL INTERNET AND SUSBOY and follows a young couple as they run through the outskirts of Mexico City together. Exploring the complex and euphoric facets of being in love, the music video captures what happens when young love is combined with technology - a virtual reality love affair, if you will. "Mexico City is the most cyberpunk city I've ever been to. Tokyo is the most cyber, but it's too clean to deserve the "punk." Mexico City- like there are guys selling bootleg software and 64GB memory cards on the street as if they were fake Louis bags. There's these endless malls of tiny stalls selling electronics, and there's literally 4 malls that sell nothing but Anime. In Mexico. 4 entire malls, like 4 stories high, with half a floor dedicated to Dance Dance Revolution machines. Shooting there is very difficult, security, the people, nobody likes cameras. Most of the video I had to pretend I was just holding the camera casually and not actually shooting. The fact we could shoot in anime malls, illegal steroid markets, and a 2,000 year old pyramid was worth it though. This is by far the most dangerous video I've shot though and I'm really proud how well it turned out for being a seriously one-man crew clandestine undertaking. When the Sus Boy visuals came back I was like,"OK, we really did it." A lot of times videos are Murphy's Law situations where everything goes wrong, but this time everything basically went right. Mexico City is my favorite city after shooting this video though, I would move there in a second!!" LIL INTERNET
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