APE Records to be Featured on FLOOD Magazine's 'You Are Here' Series

Tel Aviv's Tamir Muskat co-founder of APE Records will be featured in the next episode of FLOOD Magazine'svideo series "You Are Here." APE is a new kind of record label - a hybrid between a production house, a music label, and a branding company - with a new way of getting things done. The primal creative force behind all APE projects is producer Tamir Muskat, founding member and drummer of Balkan Beat Box (BBB), as well one of Israel's leading music producers. Muskat's production credits outside of BBB include Asaf Avidan's last two albums, Different Pulses and Gold Shadow, J.U.F. (Gogol Bordello), Firewater, and much more. Eyal Gruenberg, co-founder of APE Records, is as business-minded as Muskat is creative. "The difference between APE and traditional labels is that we don't release albums - only singles," Gruenberg says. "And most songs are in English, so they have international appeal, but don't get pigeon-holed as 'world music'."

"You Are Here" is FLOOD Magazine's video series which examines the role that place plays in the artistic development of a band, a chef, an actor - anyone who's involved in making culture. In the second episode we learn about Tel Aviv's burgeoning art scene from producer Tamir Muskat and several artists on his label APE Records.

So far APE Records has release singles, videos and behind the scenes documentaries for Mariana Maximilian's"My Boy," LOCO-HOT featuring A-AW "I'm a Tribe," RENNO's "Perfect is Dead," Elisee Akowando's "I Dey Shina," and APE Records Vol. 1 EP.

"A song is words and a beat - it's that simple," says Muskat. "It's been that way since people were living in caves. Call it hip-hop, call it what you want. Returning to the primal source and bringing back something new - that's what APE is about."

You can catch the video series here.

ABOUT FLOOD MAGAZINE FLOOD Magazine spans the diverse cultural landscape of music, film, television, art, travel, and everything in between. Between its covers-which have been graced by Neil Young, Iggy Pop, the cast of HBO's Veep, hip-hop supergroup Run The Jewels, and John C. Reilly's Dr. Steve Brule, among others-and on its website, FLOOD brings often overlooked culture and entertainment to the forefront. In a noisy world, we highlight the best and most intriguing players in pop culture through engaging media, intelligent op-eds, and thought-provoking interviews and features. In collaboration with top entertainers and creative thinkers, FLOOD engages the conversation while continuing to champion what inspires us.

FLOOD also produces annual events in various cities across the US, from FLOODfest Austin during SXSW-which has featured artists as varied as Spoon, Vince Staples, Peaches, and Run the Jewels-to FLOODfest Chicago, which this year featured delicious food and libations alongside performances from Local Natives and Baio.

Learn more at Stay above the current.

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