SodaStream Appoint Executive to Lead Americas Organization

SodaStream International Ltd. (SODA), the world's leading manufacturer and distributor of home beverage carbonation systems, today announced the appointment of Scott Guthrie as Regional General Manager of the Americas. In this role Guthrie will oversee all operations in North and South America and report directly to Daniel Birnbaum, Chief Executive Officer of SodaStream.

Guthrie brings tremendous leadership experience to SodaStream, having held senior positions with several global consumer products companies.Guthrie most recently served as EVP of Paramount Pictures Home Entertainment, a division of Viacom (VIA.B) where he was responsible for the sales and marketing strategies of leading home entertainment brands such as Paramount, Dreamworks, MTV, Nickelodeon, CBS and Showtime.During his tenure with Viacom, Guthrie also served as EVP of MTV Games where he oversaw the global development of the popular Rockband franchise among other leading video games.Prior to that, Guthrie was EVP of Publishing at THQ a leading developer and publisher of interactive entertainment software. In this role he significantly increased Americas' revenues and profitability.Guthrie spent nearly a decade with The Walt Disney Company where he led the North American sales and distribution functions for the $4 billion home entertainment division.Guthrie began his career as a Key Account Sales Manager with Colgate-Palmolive before joining PepsiCo as National Accounts Sales Manager in Canada.

Daniel Birnbaum stated: "We are very excited to welcome Scott to the SodaStream family.His experience growing leading consumer brands in the Americas makes him a great fit for our organization at this juncture in SodaStream's evolution into a mainstream beverage brand. I am confident Scott's leadership will help broaden consumer awareness of our home carbonation system, strengthen our retail relationships and propel our Americas' business forward to new heights of household penetration and profitability."

SodaStream Contact:
Yonah Lloyd
Chief Corporate Development and Communications Officer
SodaStream International Ltd.
Phone: +972-3-976-2462
yonahl@sodastream.com

About SodaStream

SodaStream International is the world's leading manufacturer and distributor of home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. SodaStream products are available at more than 60,000 retail stores in 45 countries around the world, including over 15,000 retail stores in the United States. For more information please visit www.sodastream.com.

To download SodaStream's investor relations app, which offers access to SEC documents, press releases, videos, audiocasts and more, please visit http://itunes.apple.com/us/app/soda-ir/id524423001?mt=8 for your iPhone/iPad, or https://play.google.com/store/apps/details?id=com.theirapp.soda for your Android mobile device.

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