MAGNUM TUBS Debut for Ice Cream Lovers

By: Jan. 20, 2018
FOOD & WINE
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MAGNUM TUBS Debut for Ice Cream Lovers

MAGNUM Ice Cream is introducing an exciting addition to its line of luscious premium dessert offerings. The debut of "MAGNUM Tubs" is a totally new ice cream experience. This concept takes the signature MAGNUM chocolate and silky ice cream from the beloved MAGNUM Ice Cream bars, and gives ice cream lovers a treat to scoop and share. It's ideal for topping off a meal with a special dessert.

There's nothing like this on the market. The sides of the MAGNUM Tub are encased in a shell of their rich Belgian chocolate. You can squeeze the sides of the Tub to crack the chocolate shell and then break into the top thick chocolate layer, for a combination of rich chocolate pieces and the smooth, scrumptious ice cream that MAGNUM customers crave.

"MAGNUM Tubs offer a new, multisensory way to enjoy MAGNUM Ice Cream that is unlike anything available in the category today," said Bruno Francisco, Marketing Director of Ice Cream at Unilever. "It is truly a revolutionary ice cream experience that our fans are going to love."

MAGNUM TUBS Debut for Ice Cream Lovers

We love the MAGNUM Tubs come in some of the same tempting flavors that people have enjoyed in their favorite ice cream bars.

MAGNUM Milk Chocolate Vanilla: Silky vanilla ice cream and thick chocolate shards, all surrounded by a cracking MAGNUM chocolate shell and topped with the unique MAGNUM chocolate stamp. Made with Belgian chocolate.

MAGNUM Dark Chocolate Raspberry: Silky raspberry ice cream and dark chocolate shards, all surrounded by a cracking MAGNUM dark chocolate shell and topped with the unique MAGNUM chocolate stamp. Made with 65% cacao.

MAGNUM Milk Chocolate Hazelnut: Silky hazelnut ice cream with caramelized hazelnuts and thick chocolate shards, all surrounded by a cracking MAGNUM chocolate shell and topped with caramelized hazelnuts. Made with Belgian chocolate.

MAGNUM White Chocolate Vanilla: Silky vanilla ice cream and thick white chocolate shards, surrounded by a cracking white chocolate shell and topped with the unique MAGNUM chocolate stamp. Made with Belgian chocolate.

MAGNUM Tubs are in select retailers now and will be available at grocery stores nationwide for a suggested retail price of $5.49 beginning this February.

Learn more about MAGNUM at http://www.magnumicecream.com/ and follow them on Facebook, Instagram and Twitter.

Photo credit: Courtesy of Unilever



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