Artists Await 2019 GEORGES DUBOEUF BEAUJOLAIS NOUVEAU Label Competition
On Friday, March 1, 2019 at 12:01 a.m. (EST), the Georges Duboeuf Artist Label Competition becomes active for professional artists to begin submitting original creations to it, via www.NouveauLabelContest.com. The top prize is the chance to have their art featured as the label for the 2019 Georges Duboeuf Beaujolais Nouveau wines (including Beaujolais Nouveau, Beaujolais-Villages
Nouveau and the Beaujolais Nouveau Rose that was successfully introduced to US consumers last year). Not only will the winning art appear on over one million bottles in the US, but artists' grants, totaling nearly $5,000, will be awarded to the winner and runners-up (if their works are chosen for additional Nouveau Label opportunities).
This is the third year of the competition, with entries and social media followers increasing every year. More than 680 original pieces of artwork were entered last year, and over 7,000 votes were cast through Facebook and Instagram by art and wine lovers around the world, almost double the votes in 2017. The competition has touched nearly 4 million consumers.
Emerging abstract artist Chloe Meyer, a native of Nashville, TN, won the 2018 Duboeuf Competition. Her original oil called "Foolish Pleasure" is a rich and vivid painting that features layered hues of fuchsia and violet that seem to dance across the canvas, reminding judges of the vibrant tones of freshly-made Beaujolais Nouveau.
Ms. Meyer, who moved to San Francisco to pursue a career in fashion, studied Fine Art at City College of San Francisco and the San Francisco Studio School, has been producing works over the past nine years that reflect a "lifelong celebration of nature and attraction to lyrical, gestural abstraction" that is rooted in her background of childhood dance lessons. "Winning the 2018 competition has been a true highlight of my artistic career, thus far," Chloe said. "It was incredibly thrilling to see my painting reproduced on all those bottles and countless store displays, and heartwarming to witness the enthusiasm of my friends and family when the wines were released. I'm so glad I entered the competition and I'm grateful for all of the support I've received."
The complete list of rules and regulations are on the competition's website (www.NouveauLabelContest.com). Making a submission indicates that the artist has agreed to all the terms of the competition. Once the submission period ends, a panel of art experts will select no more than 15 finalists, taking into consideration comments and "likes" on each entry from visitors to the site. The finalists' works will be incorporated into the Georges Duboeuf Beaujolais Nouveau wine label format and returned to the site on Monday, April 15 for voting by consumers via Duboeuf's Social Media platforms, through Monday, April 30, 2019. The artwork receiving the most "likes" wins the top prize. Artists are encouraged to post the submission to their own Social media channels to maximize voting.
This year's theme for submissions is "capturing the essence of Beaujolais wine - fresh, youthful, vibrant, joyous and celebratory." It is the "first wine of the harvest" that was originally made by local grape-growers for themselves to enjoy in celebration of the end of the harvest. This bright, juicy and fruit-forward wine is released for sale every year on the third Thursday in November (this year on November 21, 2019) to welcome the coming holiday season and a reason to gather with friends and family. Situated in the heart of Beaujolais, Les Vins Georges Duboeuf is a family owned-and-operated winery with a rich history of collaborating with artists to create iconic labels. The 2019 vintage will mark the 37th year that Georges Duboeuf Beaujolais Nouveau wines have been available in the US.
For further information on the 2019 Georges Duboeuf Beaujolais Nouveau Artist Label Competition, please contact Quintessential, the exclusive US importer of Les Vins Georges Duboeuf, via www.quintessentialwines.com or call 707-226-8300.
Photo Credit: Chloe Meyer-Courtesy of Quintessential Wines