The Tony Award-winning Broadway production of HAIR: The American Tribal Love-Rock Musical is launching the "HAIR eParty," a unprecedented digital initiative designed to give audience members exciting new ways to share and relive the HAIR experience. Beginning tonight, the show's famous finale, when audience members are invited onstage for a massive communal dance party, will be digitally recorded at each performance. The video footage will then be posted on HAIR's official website (www.HairBroadway.com). Audience members will have the opportunity to find and tag themselves, and share the video with friends and family via e-mail or social networking outlets like Facebook and Twitter. Past videos will be archived and remain on HAIR's website.
Conceived and executed by interactive marketing company Situation Interactive, this initiative was made possible thanks to the cooperation of all the unions, including Actors Equity, Local 802 and Local One.
Directed by
Diane Paulus and choreographed by
Karole Armitage, HAIR features a book and lyrics by
Gerome Ragni and
James Rado and music by
Galt MacDermot. HAIR began preview performances on March 6 at the
Al Hirschfeld Theatre (302 West 45th Street, NYC) and opened to rave reviews on March 31, 2009. The story of a group of young Americans searching for love and peace during the Vietnam era, HAIR is a timeless portrait of a movement that changed the world. Its groundbreaking rock score paved the way for some of the greatest musicals of our time. Now, the "Age of Aquarius" dawns again in this jubilant production, which is the winner of the 2009 Tony Award for Best Revival of a Musical. The Drama Desk, Drama League, and Outer Critics Circle also honored the production with their 2009 award for Outstanding Revival of a Musical.
HAIR is presented on Broadway by The Public Theater (
Oskar Eustis, Artistic Director;
Andrew D. Hamingson, Executive Director)
Jeffrey Richards,
Jerry Frankel,
Gary Goddard Entertainment,
Kathleen K. Johnson,
Nederlander Presentations, Inc.,
Fran Kirmser Productions/
Jed Bernstein,
Marc Frankel,
Broadway Across America,
Barbara Manocherian/WenCarLar Productions,
JK Productions/
Terry Schnuck,
Andy Sandberg,
Jam Theatricals,
The Weinstein Company /
Norton Herrick,
Jujamcyn Theaters,
Joey Parnes and by special arrangement with
Elizabeth Ireland McCann.
Tickets for HAIR (starting at $37.00) are available via
Telecharge.com or by calling (212) 239-6200. The schedule is as follows: Tuesday at 7:00 p.m., Wednesday at 2:00 & 8:00 p.m., Thursday - Friday at 8:00 p.m., Saturday at 2:00 & 8:00 p.m. and Sunday at 3:00.
Ghostlight Records' New Broadway Cast Recording of HAIR (2010 Grammy Award nominee) has just been released as a limited edition re-mastered vinyl LP.
HAIR's "eParty" is made possible with HD multi-purpose cameras provided by Panasonic Broadcast. For more information, visit
www.panasonic.com/broadcast.
Fore more information visit
www.HairBroadway.com.
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