Given how awkward a space the Marquis is, and seeing that a show like Millie, and of course The Woman in White all lost money, does anyone know what the theater's most recent tenants were that did NOT lose money?
"Winning a Tony this year is like winning Best Attendance in third grade: no one will care but the winner and their mom."
-Kad
"I have also met him in person, and I find him to be quite funny actually. Arrogant and often misinformed, but still funny."
-bjh2114 (on Michael Riedel)
Well, according to IBDB, the theatre has only housed a few long(ish) runners since its inception (Me & My Girl, the revival of Annie Get Your Gun, and of course the flop hit Thoroughly Modern Millie). I couldn't possibly say if any show that ran there recouped but it's been home to some legendary flops (Nick & Nora, Shogun).
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So what do y'all think this means for the fate of DROWSY at the Marquis? Do you think they would have been better off waiting for Chita to exit the Schoenfeld?
"Winning a Tony this year is like winning Best Attendance in third grade: no one will care but the winner and their mom."
-Kad
"I have also met him in person, and I find him to be quite funny actually. Arrogant and often misinformed, but still funny."
-bjh2114 (on Michael Riedel)
Not sure Smaxie. Its a small musical, so the size of the house might swallow the show, and audiences might not flock to see the show. However, if it gets good reviews and becomes a "hot" ticket, it might just sell the house pretty well. But who knows, maybe they will make things a little bigger to fit the house.
Artistically yes. Financially no. It would have been too hard for Drowsy to turn a profit at the Schoenfeld. With a cast of 17 and a 15 piece orchestra, you don't have enough seats at the Schoenfeld to bring in a high enough profit margin to pay back an $8 million investment.
Begin at the beginning and go on till you come to the end: then stop.
Really? That's very interesting. I wouldn't have known. So, I guess the Marquis was the better choice? It has better foot traffic, I'd say. though, that hasn't help any of the other shows.
Well, say Drowsy costs $450,000-$500,000 a week to run. (Just a guess. I have no idea). If you only have 1,000 seats to sell (which is the case at the Schoenfeld, and given that a show like Drowsy will have to discount at least initially, you may end up with an average ticket price in the $60-$70 range. That means you could bring in at max, around $700,000 at the Schoenfeld, in a good week. (More, of course, if the show is a big hit, and is selling tickets without major discounts). That's fine when business is good, and weather is good, but when the weather gets rough, and tourists are not in town, etc., and your grosses are more in the $500,000 range (or less), you are only paying back the $8 million investment in increments of $25,000-$75,000 at a time. Better, then, to have another 600 seats to sell, at a theatre like the Marquis.
Begin at the beginning and go on till you come to the end: then stop.
For the same reason, I don't think A CHORUS LINE would be able to run at The Schoenfeld. It's being capitalized at $8 million and with a cast of 25+ (including swings and understudies) and, I believe, a 16 piece orchestra, it would struggle to pay back its investment.
"What a story........ everything but the bloodhounds snappin' at her rear end." -- Birdie
[http://margochanning.broadwayworld.com/]
"The Devil Be Hittin' Me" -- Whitney
From what I'm told, a great theater for A Chorus Line would be the Broadhurst. They held auditions there and it was a great space....As for the orchestra, it will have to be hidden because what audtion have you ever been to where there is a full 16 piece orchestra playing while you audition....
Yes, the Broadhurst would be a very good theatre for ACL -- just under 1200 seats with more wing space -- but unfortunately Les Miz has booked it for November.
"What a story........ everything but the bloodhounds snappin' at her rear end." -- Birdie
[http://margochanning.broadwayworld.com/]
"The Devil Be Hittin' Me" -- Whitney