Because they make more money on seats they sell at 40% off. Lots of shows only go 40% off at TKTS - I've stood around people in line who've said they're picking from the 40% off shows because they "must be better than shows that are selling tickets for half price."
While I don't personally buy that logic, many a tourist may.
Lowering the price does not guarantee more sales. If people don't want to see it, they don't want to see it -- regardless of the price.
If we're not having fun, then why are we doing it?
These are DISCUSSION boards, not mutual admiration boards. Discussion only occurs when we are willing to hear what others are thinking, regardless of whether it is alignment to our own thoughts.
Producers choice. They must feel that selling tickets at rock bottom prices is not worth the possible word of mouth it may bring.
If we're not having fun, then why are we doing it?
These are DISCUSSION boards, not mutual admiration boards. Discussion only occurs when we are willing to hear what others are thinking, regardless of whether it is alignment to our own thoughts.
They were overachieving early on with numbers of $1M per week. There's no way they were going to keep those numbers up. Early interviews with creative team indicated they were going for "low hanging fruit", discounted tix sales, groups, older crowds and that's is basically their base. The weekly nut on this can't be all that much, there's no special effects or anything other than good old fashioned singing and dancing.
The only review of a show that matters is your own.