Skip to main content Skip to footer site map

VIDEO: Watch THEatre ACCELERATOR Live Pitches at 2pm ET Today!

The program gives creators opportunity to interact with experts in the storytelling, production, financing, distribution and business of show business.

Apples and Oranges Arts' THEatre ACCELERATOR culminates in a live, virtual Shark-Tank-style pitch session in which six writing teams from the Spring 2021 New Reality Edition present their shows to theatre executives, investors, and tech industry veterans, including Broadway producer Deborah Barrera, musical theatre writers Rowen Casey, Alani iLongwe and Jason Ma, Citrone 33 Founder Cindy Citrone, Editor-in-Chief of broadwayworld.com Robert Diamond, investors David Hornik and Frank Kavanaugh, and former Director of New Works for the National Alliance for Musical Theatre Ciera Iveson.

In the New Reality Edition, storytellers explore how XR technologies can be applied to develop, rehearse and/or distribute musicals. Apples and Oranges Arts promotes these technologies to help create and distribute live new musicals, while simultaneously looking to supplement and accelerate the return of live theatre. Participating teams receive technology to assist in their experimentation and investigation along with access to some of the top professionals in the emerging field.

The following projects will participate as a part of the Spring 2021 cohort of THEatre ACCELERATOR - New Reality Edition:

-ABSOLUTE ZERO (book & lyrics by Dorie Clark, music by Marie Incontrera)

-ALICE'S WONDERLAND - A HIP HOP MUSICAL ADVENTURE (book, music & lyrics by J Quinton Johnson and Julia Riew, story treatment by David Coffman and Linda Chichester)

-SHAPESHIFTERS (book, music & lyrics by Truth Bachman, directed and developed by Zhailon Levingston)

-SEEDS (book, music & lyrics by Adam Gubman)

-THE CONSOLING MECHANISM (book, music & lyrics by Joshua Franklin

-WHISPER DARKLY (music & lyrics by Andrew Gerle, book and additional lyrics by DJ Salisbury)

Tune in today at 2 PM ET to watch below!


TodayTix Black Friday

Related Stories
VIDEO: Nicole Kidman Bids $100k For Hugh Jackmans Hat at THE MUSIC MAN Photo
Watch Nicole Kidman bid $100k for Hugh Jackman's hat at The Music Man. Proceeds from the auction go to Broadway Cares / Equity Fights AIDS.

Actress and Fame Singer Irene Cara Passes Away at 63 Photo
According to a post on her official Twitter account, Broadway and film actress Irene Cara, who played the role of Coco Hernandez in the movie FAME, has passed away at age 63 in her home in Florida. The cause of death has not yet been released.

Tickets for BOB FOSSES DANCIN On Broadway Go On Sale November 27 Photo
Bob Fosse's DANCIN', the American show business legend's landmark musical tribute to the artform that defined his life, will return to Broadway 41 years after the original smash-hit production took its final bow. Bob Fosse's DANCIN' will begin previews at The Music Box Theatre on Thursday, March 2, 2023, with opening night set for Sunday, March 19, 2023.

Video: Hugh Jackman Returns to THE MUSIC MAN Today Photo
Watch a video of Hugh Jackman, as he returns to The Music Man at the Winter Garden Theatre!


More Hot Stories For You


VIDEO: Nicole Kidman Bids $100k For Hugh Jackman's Hat at THE MUSIC MANVIDEO: Nicole Kidman Bids $100k For Hugh Jackman's Hat at THE MUSIC MAN
November 27, 2022

Watch Nicole Kidman bid $100k for Hugh Jackman's hat at The Music Man. Proceeds from the auction go to Broadway Cares / Equity Fights AIDS.

Actress and FAME Singer Irene Cara Passes Away at 63Actress and FAME Singer Irene Cara Passes Away at 63
November 26, 2022

According to a post on her official Twitter account, Broadway and film actress Irene Cara, who played the role of Coco Hernandez in the movie FAME, has passed away at age 63 in her home in Florida. The cause of death has not yet been released.

Tickets for BOB FOSSE'S DANCIN' On Broadway Go On Sale November 27Tickets for BOB FOSSE'S DANCIN' On Broadway Go On Sale November 27
November 25, 2022

Bob Fosse's DANCIN', the American show business legend's landmark musical tribute to the artform that defined his life, will return to Broadway 41 years after the original smash-hit production took its final bow. Bob Fosse's DANCIN' will begin previews at The Music Box Theatre on Thursday, March 2, 2023, with opening night set for Sunday, March 19, 2023.

Video: Hugh Jackman Returns to THE MUSIC MAN TodayVideo: Hugh Jackman Returns to THE MUSIC MAN Today
November 25, 2022

Watch a video of Hugh Jackman, as he returns to The Music Man at the Winter Garden Theatre!

Ben Platt and Noah Galvin Announce EngagementBen Platt and Noah Galvin Announce Engagement
November 25, 2022

Ben Platt and Noah Galvin have announced their engagement! Platt and Galvin became a couple after Platt stepped down as 'Evan Hansen' in Dear Evan Hansen on Broadway and Galvin took over the role. The pair shared the news of their engagement on Instagram.