Shop for a Cause and Save up to 30% off at Your Favorite Soho Stores Presented by OO.com

WHAT:                 
Shop for a cause while saving up to 30% off at "Shop the Night Away, NYC," New York's ultimate shop crawl. Participating retailers: Michael Kors, Coach, Theory, Kate Spade, DVF, Scoop NYC, Elie Tahari, Lacoste, Solstice, Vince Camuto, Nicole Miller, Nanette Lepore, AllSaints, La Perla, Catherine Malandrino, Helmut Lang, Paige, Karen Millen, Original Penguin, MaxStudio, Links of London, LeSportsac, Burton, Folli Follie and AG Adriano Goldschmied.

WHEN:                  
Thursday, September 20, 2012 
5:00 p.m. – 9:00 p.m.

WHERE:                  
25 store locations in Soho, NYC.

HOW:                 
To get in on this members-only event, select the stores you want to shop and register at http://www.OO.com/VIPNYC to be added to the guest list.

WHY:                 
Do good and look good at the same time! Access exclusive discounts of up to 30% off on the season's newest styles while shopping for a cause. A portion of event sales will be donated to support students and classrooms worldwide.

WHO:                     
OO.com, powered by Next Jump, offers a world class, one stop shopping marketplace for the savvy consumer. Featuring the ability to earn valuable, proprietary WOWPoints™ for every transaction, the site delivers best-price offers on everything from travel to dining to household items. With deep experience in building trusted rewards programs currently used by more than 100 million people, a cornerstone of the company's success and profitability is its loyalty program built around the best points technology in the world. OO.com now brings wide consumer access to the WOWPoints network, which features more than 30,000 top brands and major retail partners. OO.com is Next Jump's consumer facing marketplace. 1% of every purchase you make on OO.com is donated without any additional cost to the consumer. Just shop as you normally would, and OO.com gives back 1% to support the cause of your choice.

About Rue La La 
Rue La La is the online destination for a life of style, inspiring its Members daily with a curated selection of coveted designer offerings at private sales prices. Founded in 2008, Rue La La has become a strategic partner to innovative brands looking for new ways to achieve their business goals. Rue La La also gives its Members exclusive access to handpicked offerings through Rue Local – everything to do, eat, and see in the best cities across the country. Look for Rue Local in Boston, San Francisco, Philadelphia, Los Angeles, Washington D.C., New York City, Seattle and Chicago. Experience more at http://www.ruelala.com.

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