STAINMASTER' PetProtect Carpet Debuts at Westminster Kennel Club Dog Show

STAINMASTER carpet is proud to announce its official sponsorshipof the Westminster Kennel Club (WKC). In conjunction with the launch of its newest breed, PetProtect, STAINMASTER is the official carpet of the 138 th Annual Westminster Kennel Club All Breed Dog Show. STAINMASTER PetProtect, a carpet and cushion system that resists most difficult pet stains and easily releases pet hair when vacuumed, will be featured in the iconic WKC purple color at designated areas at Pier 94 and at Madison Square Garden during the show on Feb. 10-11, 2014.

"The Westminster Kennel Club Dog Show awards are the most coveted in the sport, and our STAINMASTER team is proud to be a part of this distinguished show," said Melissa Minihan, STAINMASTER vice president of marketing. "This sponsorship allows pet owners and spectators to experience the exceptional performance of STAINMASTER PetProtect carpet firsthand."

As part of this tail-waggingly wonderful partnership, the STAINMASTER brand introduces the "STAINMASTER PetProtect Unshame Your Pet Photo Contest" hosted on its Facebook page at http://www.facebook.com/STAINMASTER. Consumers are invited to "like" the Facebook page and upload their favorite pet-shaming photo for the chance to win a getaway package for two to New York City to attend the Westminster Dog Show. Prize package includes event tickets, airfare and $1,000 cash in the form of a VISA gift card. Contest ends on Jan. 1, 2014, at 12:00AM EST.

For more on this exciting sponsorship or to enter the contest, visit: http://www.facebook.com/STAINMASTER.