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Robin Sokoloff to Present Two New Plays & New York Launch of THE EASY HOUR


Robin Sokoloff and The Schulberts will present the newest musical by the writing/producing duo Charlie Schulman & Michael Roberts, GOLDSTEIN, directed by Christopher Scott. The musical, which is aimed for an Off-Broadway production, will be presented on Monday, June 13th at 7pm at Loft227 (227 W 29th Street).

Told with memorable songs and sharp-edged dialogue, GOLDSTEIN, is a fast-paced, witty and moving musical which has already delighted audiences in Washington, DC and The Abingdon Theater. This project has attracted Broadway talent to help tell the Goldstein's story including Jill Abramovitz (Rodgers + Hammerstein's Cinderella), Julie Benko (Current: Fiddler on the Roof), Vanessa Lemonides (Jewtopia), Patricia Noonan (Death Takes a Holiday), David Perlman (Baby It's You!, Yank!), Jim Poulos (Rent) and Jim Stanek (Lestat, A Funny Thing Happened On The Way To The Forum).

On June 20th, Playwright and Director Jason Jacob's brings his newest play, THE SCHOOL INSPECTION, to audiences at Loft227. Drawing on the experiences of artists working in NYC schools, THE SCHOOL INSPECTION is an absurd farce, inspired by Gogol's hilarious satire The Government Inspector. Jason Jacobs has been creating theatre in New York City since 1995. His play Another Horatio Alger Story was recently a finalist at Chicago's Pride Films & Plays Gay PlayFest. He was named a "Person of the Year" in 2007 for his work as co-artistic director of Theatre Askew. He teaches for Roundabout Theatre, is a member of Lincoln Center Theatre Directors Lab and a graduate of Yale (BA) and Columbia (MFA).

In collaboration with the all-women international powerhouse, I AM Concepts, Kate March and Robin Sokoloff bring THE EASY HOUR to Loft227 for it's New York City Premier. I AM provides creative direction and wildly imaginative concepts for brands, restaurants, hotels, and individuals in expressing their unique identity through original creative content. From fusing dining with live performance to providing innovative entertainment for special events, to writing and producing original theatre productions, I AM is expanding globally, with a brilliant cohort of dancers, choreographers, actresses, directors, singers, writers, filmmakers. THE EASY HOUR premiers this Friday at Loft227, 7pm.

Seating for these performances are limited.

To Reserve for I AM Concepts, THE EASY HOUR:


To Reserve for GOLDSTEIN: email Frankie Dailey at or call (917) 439-4513.

Loft227 is an artist incubator in Midtown Manhattan providing inspired space and hi-tech resources for producing cutting edge new Theater, Film, Music, Dance and Fine Art.

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