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Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!

The new production of the Tony Award and Pulitzer Prize-winning musical comedy HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING opened at Broadway's Al Hirschfeld Theatre 302 West 45th Street on Sunday night, March 27, 2011. BroadwayWorld was there, as always, for the Gypsy Robe Ceremony and brings you photo coverage below! 

Directed and choreographed by Tony and Emmy Award-winner Rob Ashford, HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING has a book by Abe Burrows, Jack Weinstock and Willie Gilbert, based on Shepherd Mead's satirical self-help book of the same name and music and lyrics by Frank Loesser.

The production, stars Daniel Radcliffe as J. Pierrepont Finch, John Larroquette as J. B. Biggley, Rose Hemingway as Rosemary Pilkington, Tammy Blanchard as Hedy La Rue, Christopher J. Hanke as Bud Frump, Rob Bartlett as Twimble/Wally Womper, Mary Faber as Smitty, Ellen Harveyas Miss Jones, Michael Park as Bert Bratt, and journalist Anderson Cooper as the voice of the narrator. The cast of 30 includes Cameron Adams, Cleve Asbury, Tanya Birl, Kevin Covert, Paige Faure, David Hull, Justin Keyes, Marty Lawson, Erica Mansfield, Barrett Martin, Nick Mayo, Sarah O'Gleby, Stephanie Rothenberg, Megan Sikora, Michaeljon Slinger, Joey Sorge, Matt Wall, Ryan Watkinson, Charlie Williams and Samantha Zack.

Following the advice of a book entitled "How to Succeed in Business" a young window-cleaner, J. Pierrepont Finch, begins a meteoric rise from the mail-room to Vice President of Advertising at the World-Wide Wicket Company. Finch's unorthodox and morally-questionable business practices jeopardize not only his career but also his romance with secretary Rosemary Pilkington. With a beloved score by Frank Loesser, HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING is packed with hit standards such as "I Believe in You," "Happy to Keep His Dinner Warm," "The Company Way," "Been a Long Day," "Rosemary," and "Brotherhood of Man."

HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING opened to critical acclaim at the 46TH Street Theatre Richard Rodgers on Broadway in October 1961, running for 1,417 performances. The cast starred Robert Morse as Finch, Bonnie Scott as Rosemary, Charles Nelson Reilly as Bud Frump, and Rudy Vallee as the President of the World-Wide Wicket Company. The show won seven Tony Awards including best musical and best book, the New York Drama Critics Circle Award for best musical, a Grammy for best original cast show album, and is one of only eight musicals to win the Pulitzer Prize for Drama. In 1967, a film based on the musical was released by United Artists, with Morse and Vallee recreating their Broadway roles and Michele Lee as Rosemary. The 1995 Broadway revival stared Matthew Broderick as Finch and Megan Mullally as Rosemary.

Photo Credt: Walter McBride / Retna Ltd.

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
Daniel Radcliff

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
Christopher J. Hanke 

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
John Larroquette and Rob Ashford 

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
John Larroquette and Rob Ashford 

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
Daniel Radcliffe and Christopher J. Hanke 

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
Richard E. Korthaze (Gypsy Robe Recipient from the Original HOW TO SUCCEED) and Rob Ashford

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
Richard E. Korthaze and Daniel Radcliff

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
Daniel Radcliffe & Executive Director of AEA Mary McColl

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
John LarroquetteDaniel Radcliffe and Christopher J. Hanke

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
John LarroquetteDaniel Radcliffe and Christopher J. Hanke 

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
John LarroquetteDaniel Radcliffe and Christopher J. Hanke

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
Christopher J. Hanke

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
Rose Hemingway

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
Paige FaureJohn LarroquetteStephanie Rothenberg and Rose Hemingway

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
Pi Douglass, Daniel Radcliffe, Christopher J. Hanke, Adrian Bailey and Eileen Casey 

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
Cleve Asbury with Daniel Radcliffe & HOW TO SUCCED Company 

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
Cleve Asbury (Recipient) with with David Westphal (Actors Equity)

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
Richard E. Korthaze and Cleve Asbury with Michael James Scott (MORMON Recipient) 

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
Richard E. Korthaze and Cleve Asbury with Michael James Scott

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
Cleve Asbury 

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
Cleve Asbury

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
Cleve Asbury, Mary Faber, John Larroquette, Christopher J. Hanke, Harvey Evans with HOW TO SUCCEED Company

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
Cleve Asbury , Erica Mansfield, Barrett Martin, Daniel Radcliffe and HOW to SUCCEED Company

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
Cleve Asbury, Erica Mansfield, Barrett Martin, Daniel Radcliffe and HOW TO SUCCEED Company

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
Cleve Asbury with Richard E. Korthaze 

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
Cleve Asbury and Rob Ashford 

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
Cleve Asbury and Christopher J. Hanke 

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
Cleve Asbury and Christopher J. Hanke 

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
HOW TO SUCCEED Company

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!
 John Larroquette, Cleve Asbury and Daniel Radcliff

Photo Coverage: HOW TO SUCCEED Gypsy Robe Ceremony!

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