New Museum at Bowery to Present Public Beta End-of-Year Showcase, 7/28

WHAT: Public Beta, NEW INC's second annual end-of-year showcase
Public Beta takes its name from the world of rapid prototyping in software development and the ethos of the tech mantra "release early, release often," Public Beta offers NEW INC's members a lab-like environment in which to test their ideas and present their work, developed over the past twelve months, to the broader public. Over the course of two weekends, the rotating showcase will present new products, virtual reality experiences, installations, and performances that have been incubating this past year.

WHO: NEW INC, the New Museum's non-profit incubator for art, design, and technology, is a testing ground for new ideas. It brings together forward-thinking artists, fashion designers, musicians, virtual reality filmmakers, product designers, software developers, architects, and more to develop creative projects and businesses that respond to our present moment and point the way toward the future. A collaborative, interdisciplinary program for individual practitioners and new businesses alike, NEW INC incubates the growth and development of projects that blur the lines between culture and commerce.