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MTC'S HEISENBERG Launches Broadway's First Mobile Rush Program

Just announced, Manhattan Theatre Club's acclaimed world premiere production of Heisenberg will be the first ever Broadway show to partner with TodayTix for a mobile Rush.

TodayTix, already a pioneer in mobile lotteries on Broadway, is expanding to launch their first ever mobile Rush on Broadway with MTC's Heisenberg. Rush ticketing traditionally requires customers to arrive in-person at the box office the morning of a show to purchase same-day discounted tickets. By using TodayTix's new mobile Rush ticketing technology, ticket buyers can now purchase Rush tickets directly from their mobile devices via the TodayTix app.

"We're thrilled to be working with TodayTix on this exciting new way to get rush tickets for Heisenberg on Broadway," said Manhattan Theatre Club's Executive Producer Barry Grove. "We pioneered the digital rush Off-Broadway with them last season and it was a wonderful success for us. As we kick off our new season, MTC is delighted to add this new way to access our shows on Broadway."

"We're thrilled to partner with MTC to pioneer Broadway's first mobile Rush program," said Merritt Baer, CEO and Co-Founder at TodayTix. "Broadway's beloved Rush tradition was created to make theatre more accessible to everyone - and by bringing mobile Rush to Broadway, it's now easier than ever for new generations to experience MTC's world-renowned programming."

A limited amount of Heisenberg $30 Rush tickets will be available starting at 10:00 AM on the day of the performance on a first come, first serve basis. In order to gain access to the Rush tickets, ticket buyers must download the TodayTix app and unlock the functionality by sharing on their Facebook or Twitter pages. Customers can pick up their tickets via TodayTix concierge delivery outside of the theatre beginning 30 minutes prior to curtain.

Heisenberg, the new play by Tony Award and two-time Olivier Award winner Simon Stephens, directed by Drama Desk Award winner Mark Brokaw, will transfer to the Samuel J. Friedman Theatre (261 West 47th Street), MTC's home on Broadway, this fall starring original cast members Denis Arndt and Tony and Emmy Award winner Mary-Louise Parker.

The Broadway engagement of Heisenberg will start previews Tuesday, September 20 and open Thursday, October 13 at MTC's Friedman Theatre.

"Is this the strangest thing that two people have ever done in the history of the world?" Amidst the bustle of a crowded London train station, Georgie (Mary-Louise Parker) spots Alex (Denis Arndt), a much older man, and plants a kiss on his neck. This electric encounter thrusts these two strangers into a fascinating and life-changing game. Directed by Drama Desk Award winner Mark Brokaw(The Lyons, How I Learned to Drive), Heisenberg brings to blazing, theatrical life the uncertain and often comical sparring match that is human connection.

Internationally renowned for his Tony and Olivier Award winning The Curious Incident of the Dog in the Night-Time, visionary playwright Simon Stephensreturns to Broadway with this sharply original play starring Denis Arndt (The Night Alive at Geffen Playhouse, "The Practice") and Tony and Emmy winner Mary-Louise Parker (Proof, "Weeds").

Heisenberg was commissioned by Manhattan Theatre Club and received its world premiere last summer as part of The Studio at Stage II - Harold and Mimi Steinberg New Play Series, MTC's initiative to bring bold new work to audiences. Heisenberg was an immediate sold-out smash hit, earning critical raves and extending twice.

In addition to the Broadway production of Heisenberg, the complete Broadway season at MTC's Samuel J. Friedman Theatre will also feature the Broadway premiere of August Wilson's Jitney, directed by Ruben Santiago-Hudson and the new Broadway production of Lillian Hellman's The Little Foxes, directed by Daniel Sullivan. At MTC's Off-Broadway home at New York City Center - Stage I, the season includes the New York premiere of Qui Nguyen's Vietgone, directed by May Adrales; the American premiere of Penelope Skinner's Linda directed by Lynne Meadow; and the New York premiere of Martyna Majok's Cost of Living, directed by Jo Bonney. At The Studio at Stage II - Harold and Mimi Steinberg New Play Series, the season will include the world premiere of Sell/Buy/Date, written and performed by Sarah Jones and directed by Carolyn Cantor; and Abe Koogler's Fulfillment Center, directed by Daniel Aukin.

The creative team for Heisenberg includes Mark Wendland (scenic design), Michael Krass (costume design), Austin R. Smith (lighting design), David Van Tieghem (sound design), Stephen Gabis (dialect consultant) and Sam Pinkleton (choreography).



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