Industry Pro Newsletter: Broadway Wins Big at the Clio Awards, UK Looks to Ban Resellers
Plus: Peacock debuts Parade Multiview, Broadway tax credit updates, and Tony eligibility decisions shaping the 2025–26 season.
By: Alex Freeman Nov. 24, 2025
From award-winning Broadway marketing campaigns and fresh digital viewing options for the Macy’s Thanksgiving Day Parade to updates on tax credits and Tony eligibility, the industry continues to adapt on multiple fronts. Regional and national stories examine how institutions are navigating political scrutiny and how artists across the country are sustaining their work amid financial pressures. Internationally, major regulatory changes in the U.K. signal further shifts in how audiences access live performance.
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Managing Director - The Old Globe
The Old Globe is seeking a Managing Director to co-lead the company as it looks ahead to the landmark celebration of its 100th anniversary over the coming decade. This new leader will arrive at a company committed to building upon the highest level of artistic excellence at the core of its mission as it seeks to grow resources to expand its impact as the most vibrant and active theatre producing organization in the United States.
Industry Trends
Several Broadway marketing campaigns won at the 2025 Clio Entertainment Awards. AKA NYC took home five Clios for its work on Harry Potter and the Cursed Child, Sunset Boulevard, Ragtime, Buena Vista Social Club, and Good Night, and Good Luck. RPM won a Silver Clio for its printed “Eternally Fabulous” campaign for Death Becomes Her. The Clio Awards honor excellence in marketing and communications across film, TV, live entertainment, and gaming.
Peacock to Offer Multiview Option for 2025 Macy’s Thanksgiving Day Parade for the First Time
For the first time, Peacock will stream the 2025 Macy’s Thanksgiving Day Parade in a Multiview format, offering three different camera angles. The option is available to Peacock Premium and Premium Plus subscribers. Viewers can choose between a traditional broadcast, a ride-along on the Tom the Turkey float, or a high-rise aerial perspective. The parade airs November 27, 2025, at 8:30 a.m. across all time zones on NBC and Peacock.
Broadway/New York
Update on the Broadway Tax Credit – Deadline Shifts and How Non-Profits are Qualifying
Empire State Development (ESD) is now accepting applications for the Broadway tax credit for shows whose first paid performance is on or before December 1, extending the previously reported deadline. While the tax credit is technically limited to “for-profit” productions, some nonprofits are qualifying by creating associated for-profit corporate entities. Examples include companies formed by Roundabout Theatre, Signature Theatre, and 2ST that apply for the subsidy. The Broadway League continues to lobby for an extension of the tax credit program.
Tony Awards Administration Committee Meets to Determine Eligibility for ’25-’26 Season
The Tony Awards Administration Committee held a meeting to decide eligibility for nine Broadway productions in the 2025–2026 season. This was the first meeting of the season, and you can see what titles were discussed and determinations made in the article linked above.
Regional
Senate Democrats Investigate Kennedy Center Discounts For Trump Allies
Senate Democrats are probing steep discounts granted by the Kennedy Center to allies of former President Trump following a leadership shift that placed Trump allies in central roles. Reports allege that the American Conservative Union Foundation rented space for a “Christian persecution” summit at a discounted rate, with fees waived for production services. The Kennedy Center also allegedly gave FIFA nearly three weeks of 24/7 access to its venue in peak season, displacing other performances. In the wake of these deals, subscription attendance for major programming reportedly dropped 36%
American Theatre: New Survey of Artists Highlights Challenges of Sustaining Creative Work
A national survey conducted by NORC at the University of Chicago and the Mellon Foundation finds that many artists in the U.S. face significant financial insecurity. According to the survey, 57% of artists worry about affording basic needs like food, housing, utilities, or medical care. The data shows that 50% have self-employment as their primary job, and 11% held three or more jobs in the past year. The study also reveals diverse roles: 28% identify as teaching artists, 28% provide unpaid care for a loved one, and 8% have served in the military.
International
UK Government to Ban Ticket Resale Above Face Value
The UK government plans to outlaw the resale of live event tickets above their original purchase price. Under the proposed rules, ticket re-sellers would be prohibited from charging more than what was paid initially, though resale platforms may charge limited service fees. The move is part of a broader effort to combat ticket touting in music, theatre, comedy, and sports. The policy fulfills a Labour government pledge and is expected to be announced soon, according to reporting by the BBC.
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November 17, 2025 - Leigh Silverman New President of SDCF, UK’s National Youth Theatre Expands Access Initiative
Poudre High School Theatre demonstrates how Stage Mag can be used by organizations of all shapes and sizes to build a fully interactive show program. In New York, the Performing Arts Library prepares a major Martha Graham exhibition, and Leigh Silverman steps into her new role as President of the Stage Directors and Choreographers Foundation. Regionally, IN Series appoints its first Executive Director and Dallas restores funding to Dallas Black Dance Theatre. Abroad, the National Youth Theatre expands its Assemble programme with a significant new grant.
November 10, 2025 - Leadership Changes in Opera Large and Small
This week’s roundup highlights major leadership changes, funding shifts, and renewed investment in the performing arts. OPERA America has named Michael J. Bobbitt as its next President & CEO, while Broadway Cares/Equity Fights AIDS announced $1.5 million in emergency food grants nationwide. In New York, The Joyce Theater Foundation received a landmark $15 million gift, and Broadway productions prepare to take the stage at the Macy’s Thanksgiving Day Parade. Regionally, Chicago’s cultural department faces a proposed budget reduction, Theatre Washington released a new industry impact report, and Houston Grand Opera appointed James Gaffigan as its next Music Director. Meanwhile, in the UK, opera and arts education take center stage with efforts to broaden access and strengthen creative learning.
Broadway enthusiasts got into the Halloween spirit with show-inspired costumes, while BroadwayWorld expanded its reach with new WhatsApp Channels for international readers. Onstage and behind the scenes, the American Theatre Wing named the jury for the 70th Obie Awards, and Actors’ Equity ratified a new contract with The Broadway League, marking an important step for performer benefits and producer relations. Regionally, Center Theatre Group unveiled its 2025/26 LA Writers’ Workshop and Artist Residencies, and Albuquerque Little Theatre welcomed a new executive director. Internationally, the fallout from Arts Council England’s portal crash continues to leave arts groups in uncertainty—underscoring the ongoing challenges of supporting creativity worldwide.
BroadwayWorld Resources
BroadwayWorld Stage Mag - A Fully Interactive Show Program
The digital solution to your show program needs - want to see what's possible? Check out the Stage Mag's for A Gentleman's Guide to Love and Murder and for The Musical of Musicals (The Musical!)! Then start building your own at stagemag.broadwayworld.com.
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