INDUSTRY INSIGHT: Weekly Grosses Analysis - 3/16; FISH IN THE DARK Sets Another Record

By: BWW Special Coverage Mar. 16, 2015

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Welcome to this week's edition of our new WEEKLY GROSSES ANALYSIS, part of our new Industry Insights section that will feature insider industry information, commentary and insights!

Read on for all the weekly grosses statistics for the movers and shakers from the latest grosses, 3/15/2015.

FISH IN THE DARK, the new comedy written by and starring Larry David, has broken yet another box office record, its own, for the week ending March 15, grossing $1,223,970.00.

The comedy, directed by Anna D. Shapiro, also set the record for the highest advance sale for a straight play in the history of Broadway. Last week's gross of $1,223,970.00 represents 101.58% of attendance and 117.60% of the week's gross potential. It tops the previous house record, $1,177,593.00, set by the production during its third week of previews, the week ending February 22.

Top 5 by This Week Gross

THE LION KING	$1,824,627
WICKED	$1,818,766
THE BOOK OF MORMON	$1,540,949
ALADDIN	$1,320,262
FISH IN THE DARK	$1,223,970

Bottom 5 by This Week Gross
THE HEIDI CHRONICLES ($321,977), ON THE TWENTIETH CENTURY ($390,599), HONEYMOON IN VEGAS ($410,732), IT'S ONLY A PLAY ($518,653), ON THE TOWN ($543,130)

Top 5 by This Week Gross vs. Last Week Gross

WICKED	$466,553
THE LION KING	$374,593
MATILDA	$234,163
THE AUDIENCE	$223,443
FISH IN THE DARK	$217,138

Bottom 5 by This Week Gross vs. Last Week Gross
BEAUTIFUL ($-94,403), THE HEIDI CHRONICLES ($5,073), CONSTELLATIONS ($15,367), ON THE TWENTIETH CENTURY ($25,695), IT'S ONLY A PLAY ($38,272)

Top 5 by Average Ticket Price

THE BOOK OF MORMON	$176.07
THE AUDIENCE	$142.98
FISH IN THE DARK	$140.36
BEAUTIFUL	$136.42
THE LION KING	$134.29

Bottom 5 by Average Ticket Price
THE HEIDI CHRONICLES ($54.62), ON THE TWENTIETH CENTURY ($65.80), ON THE TOWN ($67.06), IF/THEN ($73.89), HONEYMOON IN VEGAS ($74.49)

Top 5 by Gross % of Potential

FISH IN THE DARK	117.6%
THE BOOK OF MORMON	110.78%
WICKED	108.19%
THE AUDIENCE	102.67%
ALADDIN	99.55%

Bottom 5 by Gross % of Potential
ON THE TOWN (30.34%), HONEYMOON IN VEGAS (35.43%), THE HEIDI CHRONICLES (36.13%), IT'S ONLY A PLAY (48.79%), ON THE TWENTIETH CENTURY (50.18%)

Top 5 % of Seats Sold of Total Seats

ON THE TWENTIETH CENTURY	102.8%
THE BOOK OF MORMON	102.6%
FISH IN THE DARK	101.6%
THE AUDIENCE	101.4%
ALADDIN	100.0%

Bottom 5 % of Seats Sold of Total Seats

ON THE TOWN (54.0%), HONEYMOON IN VEGAS (59.9%), IT'S ONLY A PLAY (67.8%), THE HEIDI CHRONICLES (73.6%), MAMMA MIA! (78.2%)

Top 5 by Seats Sold This Week vs. Last Week

WICKED	2567
IF/THEN	2355
MATILDA	2075
THE PHANTOM OF THE OPERA	1863
KINKY BOOTS	1823

Bottom 5 by Seats Sold This Week vs. Last Week
BEAUTIFUL (-512),

That's all for this week... Other statistics that you'd like to see? Let us know!

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