Disney Store Honored For Innovative Store Design at Edison Awards

Disney Store celebrated its Bronze Award win in the New Retail Frontiers category at the 2011 Edison Best New Product Awards^TM at the historic Capitale ballroom in New York. The distinguished award symbolizes the persistence and excellence personified by Thomas Alva Edison, and recognizes companies at the forefront of innovation, creativity and ingenuity in the global economy. Disney Store was honored for its highly interactive and immersive new store design that delivers "the best 30 minutes of a child's day" to millions of guests around the world.

"Disney Store is proud of the success of our new store design, and it is an honor to be acknowledged at the Edison Awards in the company of such great visionaries," said Jim Fielding, President of Disney Stores Worldwide. "We are excited to represent The Walt Disney Company and serve as beacon of the brand."

Disney Store's new store design features many immersive experiences including a Disney Princess castle with magic mirror, Disney-Pixar Cars-branded Ridemakerz custom car building experience, and the Disney Store Theatre where guests can select and view a wide range of Disney entertainment. Each store has a custom skyline and a sparkling blue Pixie path that leads the guest through each storytelling "neighborhood." Disney Store currently has 20 newly-designed stores open worldwide, including the largest store in North America in New York's Times Square. More than 25 new locations will be revealed in 2011, including locations in Canada, Puerto Rico, Belgium, Denmark and the Republic of Ireland.

The ballot of nominees for the Edison Best New Product Awards^TM is judged by roughly 2,000 members of the not-for-profit Marketing Executives Networking Group (MENG), an organization comprising America's top marketing professionals and academics.

Guests can become a fan on www.facebook.com/DisneyStore or follow us on Twitter www.twitter.com/DisneyStore to stay connected.
For more information about the Edison Award, please visit www.edisonawards.com.

ABOUT DISNEY STORE
The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney's key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 100 Disney Store locations in the United Kingdom, France, Spain, Ireland, Italy and Portugal, plus online stores www.DisneyStore.com and www.disneystore.co.uk. Each Disney Store location offers a magical shopping experience that can only be delivered by Disney, one of the world's largest and most successful entertainment companies. For more information, please visit www.disneyconsumerproducts.com/press/us/disneystore or follow us at www.facebook.com/DisneyStore and www.twitter.com/DisneyStore.