CFDA Fashion Incubator Orley and W Hotels Team Up on Hat and Scarf for Winter

W Hotels Worldwide and renowned menswear label Orley unveiled a luxurious, limited edition unisex cashmere winter hat and scarf set, designed by Orley exclusively for the W Hotels. The set draws inspiration from the birthplace of W, New York City, and will be available exclusively via W Hotels The Store online and to guests who book the special "All Wrapped Up" Suite Package at any of the four W Hotels in New York City this holiday season. The collaboration is part of the W brand's ongoing, global partnership with the Council of Fashion Designers of America (CFDA) {FASHION INCUBATOR} program, which offers rising fashion designers, such as Orley, support and exposure through various activations including one-of-a-kind collaborations such as this.

"W Hotels has been a longtime supporter of fashion and our partnership with the CFDA {FASHION INCUBATOR} program is a testament to our passion for nurturing new/next talent," said Anthony Ingham, Vice President of North American Brand Management for W Hotels. "Orley's exclusive winter hat and scarf set marks our first hotel and designer collaboration with this new class of {FASHION INCUBATOR} designers and we're excited to introduce it to our fashion forward, jet-setting guests in time for the winter chill."

Orley, a designer menswear collection founded by Matthew Orley, Alex Orley and Samantha Orley, launched its luxurious, Italian made knitwear collection in Fall 2012 and expanded into a full men's ready-to-wear collection in 2014. Inspired by the city of New York, and with W's stylish travelers in mind, Orley created a limited-edition winter hat and oversized scarf in a subtle grey mélange and knit in a blend of Italian silk and cashmere. Only 125 sets are being created for W and each label is hand numbered.

"As we designed this set we couldn't help but remember last year's winter weather here in New York City," said Matthew Orley. "No matter how low the temperatures fall, we want to help W guests embrace the cold in style."

To kick off the collaboration, Orley will host an intimate cocktail event tonight in the EWOW Suite of W New York - Times Square to introduce the product to key VIPs, buyers and influencers. The set will then be sold exclusively on www.whotelsthestore.com and be included in a special "All Wrapped Up" Suite Package at any of the four W Hotels in New York:

W New York, W New York - Times Square, W New York - Union Square and W New York - Downtown.

Just in time for the holiday party season, the "All Wrapped Up" Package is designed to provide men and women with everything they need for a fabulous, albeit frigid, night on the town. "All Wrapped Up" for her includes: A Fantastic Suite, the Orley set, a makeup application from MAC, manicure at Paintbox, car transfers to your destination and back, and in-room cocktails.

"All Wrapped Up" for him includes a Fantastic Suite, the Orley set, a straight shave and haircut from Freeman's Sporting Club, car transfers to your destination and back, and in-room cocktails.

For more information on the W Hotels and CFDA {FASHION INCUBATOR} partnership, please visit http://whotels.tumblr.com/. To purchase a suite package, please visit www.whotelsofnewyork.com. Follow @WHotels on Twitter and Instagram, and follow the partnership at #WCFDA.

About W Hotels Worldwide

W Hotels is a contemporary, design-led luxury lifestyle brand and the industry innovator with 45 hotels and retreats, including 16 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand's sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts, signature spas and inspiring residences. With 15 years of proven success, W Hotels is on track to reach more than 60 hotels by 2018. W Hotels have been announced for Amsterdam, Shanghai, Bogota, Tel Aviv, Abu Dhabi, Dubai, Amman, Jakarta, Panama, Muscat, Suzhou, Changsha, Chengdu, New Delhi, Kuala Lumpur, Shenyang, Marrakech and Brisbane, while upcoming W Retreats include Goa, Phuket, and Hainan Island. For more information, visit www.whotels.com, www.whotels.tumblr.comor www.facebook.com/whotels. To live the W Hotels lifestyle 24/7/365, visit www.wresidences.com.Follow @WHotels on Twitter and Instagram.

About the CFDA

The Council of Fashion Designers of America, Inc, (CFDA) is a not-for-profit trade association founded in 1962 that leads industry-wide initiatives and whose membership consists of more than 480 of America's foremost womenswear, menswear, jewelry, and accessory designers. In addition to hosting the annual CFDA Fashion Awards, which recognize the top creative talent in the industry, the organization offers programs which support professional development and scholarships, including the CFDA {Fashion Incubator}, the CFDA/Vogue Fashion Fund, the Geoffrey Beene Design Scholar Award, the Liz Claiborne Design Scholarship Award and the CFDA/Teen Vogue Scholarship. In 2013, the Fashion Manufacturing Initiative was created to nurture, elevate and preserve garment production in New York City. Member support is provided through the Strategic Partnerships Group, a high-profile group of companies offering designers strategic opportunities. The CFDA Foundation, Inc. is a separate, not-for-profit organized to mobilize the membership to raise funds for charitable causes. Through the Foundation, the CFDA created and manages the worldwide Fashion Targets Breast Cancer initiative; raises funds for HIV/AIDS organizations with events such as Fashion's Night Out and 7th on Sale and addresses the issue of model health with The CFDA Health Initiative.

For more information, please visit www.CFDA.com, facebook.com/cfda, twitter.com/cfda, cfda.tumblr.com, and youtube.com/cfdatv.

About Orley

A family affair, Orley bears the namesake of brothers Matthew and Alex Orley, and Matthew's wife Samantha Orley. Orley is a designer menswear brand that launched with a capsule collection of Italian-made knitwear for Fall/Winter 2012 and expanded into a full ready-to-wear collection for Spring/Summer 2014.

The brand is known for its combination of elegant yet youthful design with a focus on luxury knitwear and commitment to the highest quality materials and manufacturing. Orley works within the framework of classic menswear, using proprietary stitch techniques and a sophisticated color palette to create a wholly unique product.

Orley was recently named as a finalist for the 2014 CFDA/Vogue Fashion Fund Award, an endowment to support the next generation of American fashion designers led by Anna Wintour and CFDA President Diane Von Furstenberg. Orley was also nominated for the 2014 Fashion Group International Rising Star Award in Menswear.