Bertrand Guyon Named Schiaparelli's New Creative Director

The House of Schiaparelli announced that Bertrand Guyon will take over as Design Director of all Haute Couture and Prêt-à-Couture collections.

The design house website released a statement saying Guyon brings his creative energy to the Schiaparelli team, comprised of the design studio and the atelier both located 21, place Vendôme, the very same historical couture house where Elsa Schiaparelli used to work.

Guyon said, "Elsa Schiaparelli is an enchanting couture house. I have always been fascinated by its exceptional legacy, its luminous and intimate story, its quirky and poetic world, its ultimate chic and its endless creativity. I feel honored to be part of Schiaparelli today and develop it further, respecting its heritage and tradition while adding a contemporary and modern take, something Elsa Schiaparelli has always demonstrated."

Schiaparelli is owned by Italian entrepreneur Diego Della Valle, has been actively looking for a new creative director since Marco Zanini left after two-seasons. Guyon, currently at Valentino, has also worked at Christian Lacroix and Givenchy.

Guyon's first Schiaparelli collection will debut in Paris next July during Haute Couture week.