Erik Estrada and Laura McKenzie Host The 2009 Hollywood Christmas Parade/Live Positively Sponsored by Coca-Cola 11/29

Actor ERIK ESTRADA (World's Funniest Moments; CHiPs; The Bold and the Beautiful) and Television Host LAURA McKENZIE (World's Funniest Moments; Laura McKenzie's Traveler) will serve as Parade Broadcast Hosts for The Hollywood Christmas Parade/Live Positively Presented by Coca-Cola on Sunday, November 29, 2009 at 6:00 p.m. Other Parade Presenting Sponsors include The City of Los Angeles and Associated Television International. The Brother Team of Kyle Massey (That's So Raven; Corey in the House; Life is Ruff) and Christopher Massey (Zoey 101; City Girls; Emmy Award Nominee) will serve as Parade Route Reporters who will interact with parade attendees on camera.

Emmy Award winning actress, Susan Lucci, will serve as the 2009 Grand Marshal of The Hollywood Christmas Parade/Live Positively Presented by Coca-Cola which will include celebrities from film, television and stage; award winning bands; colorful equestrians; ornate floats and specialty characters. The holidays will be ushered in with a special appearance by Santa Claus. The parade will travel on a U-shaped route throughout Hollywood, CA on Orange Street and Hollywood Boulevard, traveling East onto Hollywood Boulevard turning South onto Vine Street, and then traveling West onto Sunset Boulevard back to Orange Street.

The Hollywood Christmas Parade, an American tradition, promises to be extra special this year. This is the first time in over 80 years that the parade will air nationally as a two-hour television, primetime event. MyNetworkTV will telecast the parade. Associated Television International will produce the special.

David McKenzie, President of Associated Television International, said: "Proceeds from the telecasts of the parade will benefit this year's official charity, Feed The Children, a nonprofit relief organization which delivers food, medicine, clothing and other necessities to individuals, children and families who lack these essentials due to famine, war, poverty or natural disasters. We are happy to do our part to help those in need."

The parade will be presented in Hollywood starting at 6:00 p.m. on Sunday, November 29, 2009. The event will be taped for a nationwide broadcast to initially air on Thursday, December 10, 2009 from 8:00 - 10:00 p.m. (Local Time)/7:00 - 9:00 p.m. (Central Time), followed by an Encore Presentation to be aired on Thursday, December 24, 2009 from 8:00 - 10:00 p.m. (Local Time)/7:00 - 9:00 p.m. (Central Time). Please visit the website, www.TheHollywoodChristmasParade.com for a complete listing of television stations carrying the parade telecasts.

Reserved Grandstand Seating for The 2009 Hollywood Christmas Parade/Live Positively Presented by Coca-Cola are now available for purchase within Associated Television International's "live set" area located on Hollywood Boulevard between Orange Street and Highland Avenue. Tickets are $35 per ticket. Group Discounts are available. To order tickets, please call toll free at 1-866-PARADE1 (1-866-727-2331).
One of the easiest ways to get to the parade is to take Metro. There are two stations located on the parade route, one at Hollywood Boulevard and Highland Avenue, and another at Hollywood Boulevard and Vine Street. For further information or to plan the best route, use the Metro Trip Planner at www.metro.net.

For updates and further information about The Hollywood Christmas Parade/Live Positively Presented by Coca-Cola, please visit the parade's official website, www.TheHollywoodChristmasParade.com or call 1-866-PARADE1 (1-866-727-2331).