The Hub Continues to Post Growth in Key Kid, Adult Demos

The HUB Network, a destination for kids and their families, looks back at the year-to-date and experiences growth in Total Day and Primetime in key demos, including Kids and Girls, as well as Adults, Women and Persons 2+. Additionally, the HUB Network has its Best Week Ever in Kids 6-11 in Total Day thanks in part to performances by "Pound Puppies," "My Little Pony Friendship Is Magic," "Kaijudo: Clash of the Duel Masters" and "Family Game Night," all from Hasbro Studios, as well as "R.L Stine's The Haunting Hour: The Series" from Front Street Pictures and The Hatchery, LLC, "The Aquabats! Super Show!" from AWESOME FORCES! Productions, and "SheZow" from Moody Street Kids and Kickstart Productions, Inc. The HUB Network's nightly movies in Primetime also contributed to the growth.

Finally, the HUB Network continues to be the top children's network in co-view share (tied with Nick Jr.). Details follow.

Daypart Performance

- In Total Day, the HUB Network earned year-to-date time period delivery gains among Kids 2-11 (+30%), Girls 2-11 (+19%), Kids 6-11 (+43%), Girls 6-11 (+46%), Adults 18-49 (+2%), Women 18-49 (+4%), Persons 2+ (+14%) and Households (+10%).

- In Prime (Monday-Sunday, 8-11 p.m. ET), the HUB Network earned year-to-date time period delivery gains among Kids 2-11 (+39%), Kids 6-11 (+51%), Girls 6-11 (+13%), Adults 18-49 (+30%), Women 18-49 (+24%), Adults 25-54 (+23%), Women 25-54 (+18%), Persons 2+ (+22%) and Households (+23%).

Program Performance (all times ET)

- A new episode of "Pound Puppies" (Saturday, 9:30 a.m.) earned year-to-date time period delivery gains among Kids 2-11 (+20%), Girls 2-11 (+6%), Kids 6-11 (+34%) and Girls 6-11 (+8%).

- "My Little Pony Friendship is Magic" (Saturday, 10:30 a.m.) earned year-to-date time period delivery gains among Kids 2-11 (+35%), Girls 2-11 (+31%), Kids 6-11 (+36%) and Girls 6-11 (+35%).

- A new episode of "Kaijudo: Clash Of The Duel Masters" (Friday, 6:30 p.m.) earned year-to-date time period delivery gains among Kids 2-11 (+118%), Kids 6-11 (+167%), Girls 6-11 (+17%), Persons 2+ (+23%) and Households (+11%).

- "Family Game Night" (Sunday, 7 p.m.) earned year-to-date time period delivery gains among Kids 2-11 (+8%), Girls 2-11 (+33%), Kids 6-11 (+14%), Girls 6-11 (+38%), Persons 2+ (+11%) and Households (+2%).

- "R. L. Stine's The Haunting Hour: The Series" (Saturday, 6:30 p.m.) earned year-to-date time period delivery gains among Kids 2-11 (+88%), Girls 2-11 (+17%), Kids 6-11 (+124%), Girls 6-11 (+47%), Adults 25-54 (+5%), Persons 2+ (+62%) and Households (+51%).

· "The Aquabats! Super Show!" (Saturday, 1 p.m.) earned year-to-date time period delivery gains among Kids 2-11 (+23%), Girls 2-11 (+28%), Kids 6-11 (+66%), Girls 6-11 (+160%), Women 18-49 (+23%) and Women 25-54 (+29%).

- A new episode of "SheZow" (Saturday, 12:30 p.m.) earned year-to-date time period delivery gains among Kids 2-11 (+116%), Girls 2-11 (+135%), Kids 6-11 (+203%), Girls 6-11 (+327%), Persons 2+ (+53%) and Households (+43%).

(Source: The Nielsen Company, program based dayparts, most current, 7/29/13-8/4/13 vs. 12/31/12-7/28/13, growth by delivery, co-viewing from NPower)