TV Land, BET & Centric Will Simulcast Live Season Premiere of THE SOUL MAN, 3/26
Viacom networks TV Land, BET and Centric have announced that they will simulcast the LIVE season three premiere of TV Land's original sitcom "The Soul Man" on Wednesday, March 26th at 10:30pm ET/PT. Centric will also showcase the series beginning in April by running marathons of the first two seasons. Additionally, starting April 5th, Centric will air the new third season every Saturday at a special time of 10pm, 10 days after the episode debuts on TV Land. All subsequent episodes will air Saturdays at 9pm. The LIVE season premiere of "The Soul Man" will air on all three networks immediately following the LIVE season premiere of "Hot in Cleveland," airing on TV Land at 10pm ET/PT. Fans can live tweet along with all three networks using the hashtag #SOULMANLive.
"We are so proud of 'The Soul Man' and its appeal to all audiences," said Larry W. Jones, President, TV Land. "BET has been a fantastic partner on this series and with Centric now coming on board, we're thrilled that even more viewers will have the opportunity to see the show across multiple Viacom properties. Going live on one network is big enough, but going live on three networks is a true programming event."
"We are excited to have worked alongside our sister network, TV Land, to bring a great show like 'The Soul Man' to Centric as it's a perfect fit for us, especially given our rich history with Cedric 'The Entertainer,'" said Paxton Baker, General Manager and Executive Vice President, CENTRIC. "We look forward to sharing more great content within Viacom Networks and continuously finding cross-platform opportunities to bring to our audiences."
"The Soul Man" stars Cedric "The Entertainer" and Niecy Nash and follows R&B superstar-turned-minister Reverend Boyce "The Voice" Ballentine (Cedric) after he relocated from Las Vegas to St. Louis with his wife Lolli (Nash). While learning to adjust to their new humble life, they have plenty of obstacles in their way. One of these is Boyce's brother Stamps (Wesley Jonathan), who seems to have taken up permanent residence in their house - and that's only made worse when Stamps sparks a new relationship with Lolli's sister (Kellee Stewart).