THE VOICE's Cassadee Pope Joins Proactiv+ as New Celebrity Ambassador

Cassadee Pope, hit-recording artist, Season 3 winner of "The Voice" and CMT "Breakthrough Video of the Year" award winner, has learned there's no need to waste tears out of frustration on acne products that don't work. Proactiv+ , an advanced 3-Step System that combines acne-fighting ingredients plus powerful complexion-conscious skincare benefits, delivers results.

Her passion for the acne + skincare regimen has earned her a spot as the newest Proactiv+ celebrity ambassador where she will share her journey to clear skin in commercials and digital spots airing this summer.

"Being a contestant on 'The Voice' was a 24/7 job. The stress of competition was obviously plaguing my skin and I sometimes spent more than 20 hours a day with makeup on my face. Thankfully, one of the makeup artists on set suggested I try Proactiv+," said Cassadee. "After just days of using the acne treatment system, my skin looked better and felt amazing. It has been a miracle for my skin."

"Cassadee is a talented singer and songwriter who has gained trust with fans around the world by sharing her vulnerability and fun-loving personality through her lyrics. She is a great partner to share her personal acne story on how Proactiv+ made her feel, look and act like the powerhouse she is," said Greg Renker, co-founder and co-chairman of Guthy-Renker . "The products help users like Cassadee clear their acne to help their lives and skin flourish."

Cassadee joins a talented roster of celebrity customers-turned-spokespeople including "The Voice" coach Adam Levine, Lily Aldridge, Olivia Munn, Julianne Hough, Naya Rivera and AJ Cook. Cassadee's latest single "I Wish I Could Break Your Heart" and #1 debut album Frame By Frame are currently available on iTunes .

Exclusive videos, photos and information from Cassadee's Proactiv+ shoot will be available soon on Proactiv's social channels:

• Facebook: facebook.com/Proactiv
• Twitter: twitter.com/proactiv (@Proactiv)
• Google+: plus.google.com/+Proactiv
• YouTube: youtube.com/Proactiv
• Instagram: instagram.com/Proactiv
• Pinterest: pinterest.com/Proactiv
• #CassadeeforProactivPlus

For more information on Proactiv+, visit www.proactiv.com.

About Guthy-Renker LLC

Guthy-Renker is one of the world's largest and most respected direct marketing companies, with distribution in more than 68 countries. Since 1988, Guthy-Renker has discovered and developed dozens of well-loved, high quality consumer products in the beauty, skincare, entertainment and wellness categories. Known for moving, award-winning productions and marketing campaigns featuring some of today's leading celebrities, the Company has been credited with transforming the broadcast direct marketing industry.

Co-Founders and Co-Chairmen Bill Guthy and Greg Renker have set industry standards for trust, integrity and best practices and along the way, have helped shape industry governing policies. Greg Renker is a founding member of leading industry trade organization, the Electronic Retailing Association (ERA). He was elected the first chairman of the ERA's Executive Committee /Board of Directors and now serves as Chairman Emeritus.

Almost 20 years ago, Guthy-Renker introduced Proactiv Solution leveraging its unique style of marketing to bring a revolutionary new approach to acne treatment direct to consumers. Proactiv has become the world's best-selling acne treatment product, helping millions to achieve the goal of clear skin.

Guthy-Renker has a superior track record of customer satisfaction. Its direct to consumer model allows consumers to purchase products at a guaranteed low monthly price with generous extended return policies.

Guthy-Renker has offices in Santa Monica, CA, Palm Desert, CA; San Francisco, CA; London, England; Malmo, Sweden; Wiesbaden, Germany; Tokyo, Japan; Sydney, Australia; and Gurgaon, India.

SOURCE Guthy-Renker LLC

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