THE VOICE Finale Brings Week 13 Win for NBC in Key Demos

With "Sunday Night Football" and "The Voice" accounting for the week's #1, 2 and 3 primetime programs in 18-49, NBC has won the season's 13th week in 18-49, total viewers and all other key ratings categories with gains versus the same week last year of 14 percent in 18-49 and 13 percent in total viewers.

NBC has now ranked #1 or tied for #1 in 18-49 for 11 of the season's first 13 weeks.

Season to date, NBC is up 24% in 18-49, having moved from #4 at this point last year to #1 this year, and up 19% in total viewers.

It's the first time in nine years (since 2003) that NBC has been #1 at this point in the season.

NBC's 3.1 season average is its highest rating at this point in the season in five years (since 2007).

NBC's lead of 0.3 of a rating point so far this season (3.1 vs. 2.8 for #2 CBS) matches the biggest for any network at this point in the season in 10 years (since NBC led by 0.7 of a point at this point in the 2002-03 season).

For the Week:

* NBC programs accounted for the #1 primetime broadcast in every key demographic:

* "Sunday Night Football" was the #1 primetime show of the week on ABC, CBS, NBC and Fox in adults 18-49, adults 18-34, adults 25-54 and all key adult-male demos.

* Tuesday's "Voice" finale was #1 in women 18-34, 18-49 and 25-54.

* NBC was up versus the same week last year in every key ratings category.

Here are "live plus same day" weekly averages for Week 13...

Week 13 Adults 18-49 vs. Same Week Last Year
Net...Week 2011... Week 2012...Diff
NBC...2.2...2.5...Up 14%
CBS...1.4...1.5...Up 7%
ABC...1.3...1.1...Down 15%
Fox...1.7...2.0...Up 18%

Week 13 Total Viewers vs. Same Week Last Year
Net...Week 2011... Week 2012...Diff
NBC...7.161 million ...8.125 million...Up 13%
CBS...6.818 million...7.504 million...Up 10%
ABC...4.376 million ...4.776 million...Up 9%
Fox...5.467 million ...5.638 million...Up 3%

In 18-49 so far this season, NBC's schedule includes:

* The #1 primetime series on the broadcast networks, Sunday Night Football.

* 3 of primetime's top 5 programs on the broadcast nets (#1 "SNF," #4 "The Voice" and #5 "Revolution").

* The #1 unscripted series, The Voice.

* The #1 drama on the broadcast nets, #1 new series and #5 series overall, Revolution.

* The #1 new comedy, Go On.

* The #1 Friday series, Grimm.

Rankings exclude sports pre- and post-game shows.

NBC currently accounts for four of the top seven new shows of the fall in 18-49: 1. Revolution, 5.0
2T. Elementary, 3.3
2T. Nashville, 3.3
4. Go On, 3.2
5. New Normal, 2.6
6T. Chicago Fire, 2.4
6T. 666 Park Ave., 2.4

In addition to being up for the season by 24 percent in 18-49 (3.1 vs. 2.5), NBC is up 19 percent in total viewers (8.8 million vs. 7.4 million) and up by double-digit percentages in all other key categories. NBC is the only network among ABC, CBS, NBC and Fox that's up versus year-ago averages in 18-49, total viewers or any other key measure.

Here are "most current" season averages thru 13 weeks...

Season to Date Adults 18-49 vs. Last Year Net...Season to Date 2011... Season to Date 2012...Diff NBC...2.5...3.1...Up 24% CBS...3.2...2.8...Down 13% ABC...2.6...2.4...Down 8% Fox...3.2...2.4...Down 25%

Season to Date Total Viewers vs. Last Year
Net...Season to Date 2011... Season to Date 2012...Diff
NBC...7.412 million ...8.838 million...Up 19%
CBS...12.273 million...11.620 million...Down 5%
ABC...8.966 million ...8.521 million...Down 5%
Fox...8.880 million ...6.732 million...Down 24%

Median Age

NBC is the only network among ABC, CBS, NBC, Fox and CW whose audience has gotten younger this season versus last:

Network...'11-12...'12-13
NBC...49.0...48.2
CBS...54.8...56.3
ABC...52.5...53.4
Fox...45.6...45.8
CW...37.2...40.9

To post a comment, you must register and login.