Syfy Announces San Diego Comic-Con 2012 Initiatives to Promote 'Defiance'
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From touchdown to takeoff, Syfy is planning an all-out assault in order to give fans their first introduction to the visionary transmedia experience Defiance at San Diego Comic-Con 2012. Defiance, a partnership between Syfy and Trion Worlds, unites, for the first time, a television series and a Massive Multiplayer Online (MMO) game, which will debut in April 2013. In addition to Defiance, Syfy will also showcase original series Alphas, Being Human and Warehouse 13 with star-studded panels. Convention-goers will get their first "taste" of Defiance as Syfy transforms Hard Rock Hotel San Diego restaurant, Maryjane's into Defiance Café where fans can "Watch. Play. Eat." and completely immerse themselves in the world of the show and game.
The following are Syfy's San Diego Comic-Con 2012 events and initiatives:
Fans will have the opportunity to see their favorite Syfy stars at each of the following panels:
Friday, July 13
DEFIANCE 6:45PM - 7:45PM ROOM 6DE
Syfy and Trion unite television and gaming with Defiance, the biggest entertainment event of 2013 which defies everything we know about traditional storytelling. Panelists to include stars Grant Bowler (Nolan), Julie Benz (Amanda Rosewater), Stephanie Leonidas (Irisa), Tony Curran (Datak Tarr), Jaime Murray (Stahma Tarr), Mia Kirshner (Kenya), Executive Producer Kevin Murphy, Nick Beliaeff (SVP, Development, Trion Worlds), Rob Hill (Senior Producer, Trion Worlds) and Mark Stern (President, Syfy Original Content & Co-Head of Content, Universal Cable Productions). Moderated by Los Angeles Times/Hero Complex writer Geoff Boucher.
Saturday, July 14
WAREHOUSE 13 10:00AM - 10:45AM BALLROOM 20
America's top-secret, artifact-finding agents have landed at Comic Con. Join stars Eddie McClintock (Pete Lattimer), Joanne Kelly (Myka Bering), Saul Rubinek (Artie Nielsen), and Allison Scagliotti (Claudia Donovan) along with Executive Producer Jack Kenny for a look inside the new season of Syfy's blockbuster series Warehouse 13. Moderated by TV Guide magazine's Damian Holbrook.
ALPHAS 2:00PM - 3:00PM INDIGO BALLROOM, HILTON BAYFRONT HOTEL
Alphas are among us... especially at Comic Con. Join a panel featuring the stars of Syfy's Alphas as they discuss their super but human characters and the exciting new season premiering Monday, July 23rd. Scheduled to appear are David Strathairn (Dr. Lee Rosen), Malik Yoba (Bill Harken), Ryan Cartwright (Gary Bell), Warren Christie (Cameron Hicks), Azita Ghanizada (Rachel Pirzad) and Laura Mennell (Nina Theroux). Moderated by Los Angeles Times/Hero Complex writer Geoff Boucher.
BEING HUMAN 3:00PM - 4:00PM INDIGO BALLROOM, HILTON BAYFRONT HOTEL
This panel is a beast. Stars Sam Witwer (Aidan) Meaghan Rath (Sally), and Sam Huntington (Josh) join Executive Producer Anna Fricke to discuss the forthcoming third season of Syfy's hit series about a vampire, ghost and werewolf - all just trying to be human. Moderated by Drusilla Moorhouse of Zap2It.com.
SYFY MARKETING INITIATIVES
From arrival to departure, visitors to Comic-Con 2012 will have every opportunity to experience Defiance.
"Syfy has never launched a media campaign of this magnitude at Comic-Con and we defy fans to miss out on Defiance," said Michael Engleman, Executive Vice President, Marketing and Global Brand Strategy, Syfy. "Nearly four years in the making, Defiance is a groundbreaking weekly scripted television series and Massively Multiplayer Online game, converging to create a singular, interactive and epic story. Comic-Con is the largest gathering of savvy superfans and they comprise our audience of Igniters. It is the perfect platform to unleash the seismic, multi-pronged messaging behind this extraordinary program."
Highlights of Syfy's Defiance campaign include:
· San Diego Airport - Throughout the entire Airport, from arrivals and departures to baggage claim and security, Syfy will present special Defiance elements. This will include branded security bins, video units, spectaculars and wall wraps in Terminals 1 and 2, along with Defiance bags at all HMS retail locations.
· Rental Cars - Defiance messaging will be displayed on nearly 1,500 Hertz Never Lost navigation systems, reaching every consumer while the navigation device loads.