SNL Hits Highest Encore Telecast Ratings Since 2009

By: Oct. 30, 2016
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In Late-Night Metered-Market Ratings for Saturday Night:

· "Saturday Night Live" has delivered its highest metered-market household rating for an encore telecast since February 2015.

· The Oct. 29 "Saturday Night Live" rebroadcast, with host Margot Robbie and musical guest The Weeknd, averaged a 3.4 rating, 9 share in household results from the 56 markets metered by Nielsen Media Research and a 1.3/7 in adults 18-49 in the 25 markets with local people meters.

· It's the show's highest metered-market household rating for an encore since Feb. 14, 2015 (3.8 with an encore of the "SNL" series premiere with host George Carlin and musical guests Janis Ian and Billy Preston).

· The 1.3 in 18-49 in the local people meters equals the show's highest rating since April 25, 2015 (1.4 with host Chris Hemsworth and musical guest Zac Brown Band). "SNL" has only matched last night's 1.3 over that span with a rebroadcast on Feb. 20, 2016 (1.3 with host Adam Driver and musical guest Chris Stapleton) and May 30, 2015 (1.3 with host Cameron Diaz and musical guests Mark Ronson and Bruno Mars).

National ratings, including viewer totals, for last night's "Saturday Night Live" encore are due from Nielsen on Tuesday.

· Note that "SNL" adds significant viewership via time-shifting, with the show's Oct. 1 season premiere growing by +3.897 million viewers overall going from "live plus same day" to "live plus seven day" official-national Nielsens (8.297 million to 12.194 million) and by +64% in national adult 18-49 rating (2.34 to 3.84). That made it the most-watched "SNL" debut in 22 years (since Sept. 24, 1994, 12.201 viewers with host Steve Martin and musical guest Eric Clapton) and highest-rated in 18-49 since 2008 (4.94).

Saturday Primetime Ratings:

"Dateline Saturday Night Mystery" (0.6/2 in 18-49, 3.6 million viewers overall from 8-10 p.m. ET):

· Maintains 100% of its most recent original telecast in 18-49 (0.6 vs. 0.6 on July 30) and grows +6% in total viewers (3.600 million vs. 3.388 million).

· Despite Indians-Cubs WORLD SERIES competition, matches the show's highest rating in 18-49 since April 9 (0.8)

· Increases by +40% from its first half-hour to its fourth in adults 18-49 (from a 0.5 rating to a 0.7), by +43% in adults 25-54 (0.7 to 1.0) and by +36% or 1.1 million persons in total viewers (3.1 million to 4.2 million).

"SNL Vintage" (0.6/2 in 18-49, 2.7 million viewers overall from 10-11 p.m. ET, with an encore of the Oct. 17, 2015 telecast of "Saturday Night Live" with host Tracy Morgan and musical guest Demi Lovato):

· Is up +50% versus the prior "SNL Vintage" telecast in 18-49 rating (0.6 vs. 0.4 on Oct. 8, the night of a NASCAR rain-out) and +44% in total viewers (2.666 million vs. 1.852 million).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.



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