Nickelodeon's SPONGEBOB Tops Ratings with Kids for Week Ending 10/28

Nickelodeon's SpongeBob SquarePants and Teenage Mutant Ninja Turtles (TMNT) nabbed top honors for the week of Oct. 22-28, 2012, with SpongeBob topping all TV with kids 2-11 and TMNT winning its time period for the second straight week by double digits among K 2-11 across all TV.

The Oct. 27 episode of TMNT averaged a 5.6/1.9 million with kids 2-11 and 3.6 million total viewers, posting the best kids 2-11 ratings since its Sept. 29 launch. The show was number-one in its 11 a.m. (ET/PT) time period with both demos on all TV, easily surpassing the next closest competitor (The Disney Channel) by +22% with K2-11 and +42% with total viewers.

TMNT also continues to grow its audience; season to date the series is averaging a 5.4/1.8 million with K2-11 (+15% over last year's time period) and 3.5 million total viewers (up +14%).

SpongeBob SquarePants hit a high for the week of Oct. 22-Oct. 28, as the top kids' show on all TV for the second straight week. "Ghoul Fools," which aired on Saturday, Oct. 27 at 10:30 a.m. (ET/PT), averaged a 6.4/2.1 million with kids 2-11 and 4.1 million total viewers. The episode also was the most viewed kids' programming among total viewers for the week.

Nickelodeon was basic cable's top-rated network in total day with kids 2-11 and total viewers for the week of Oct. 22-28, 2012.

Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).