NBC's THE VOICE is #1 Show of the Night in 18-49 by +27% Margin

By: Apr. 05, 2017
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NBC's THE VOICE (1.9/7 in 18-49, 9.3 million viewers overall from 8-9:01 p.m. ET) is the #1 show of the night on the Big 4 networks in adults 18-49 by a +27% margin (with a 1.9 rating vs. a 1.5 each for "NCIS" and "Prison Break"). Finishes within 0.2 of the prior cycle's first Tuesday Knockout result in 18-49 (1.9 vs. 2.1 on Oct. 25, 2016) and retains 99% in total viewers (9.339 million vs. 9.408 million). Wins the timeslot among the Big 4 networks in adults 18-49, adults 25-54 and adults 18-34. Grows half-hour to half-hour in every key measure, including a gain of +18% in adults 18-49 (from a 1.7 rating to a 2.0). Will add substantial viewership via time-shifting and VOD - last week's "Voice" grew +20% in 18-49 (2.12 to 2.55) and more than +1.4 million viewers overall (10.2 million to 11.7 million) going from L+SD to L+3 Nielsens. Upscale: Tuesday's "Voice" is generating a solid upscale audience this season, indexing at a 111 among adults 18-49 in $100K+ homes.

"Chicago Fire" (1.3/5 in 18-49, 6.1 million viewers overall from 10-11 p.m. ET): Ranks #1 in the time slot among ABC, CBS and NBC in adults 18-49, adults 25-54 and adults 18-34. It's the 46th consecutive "Fire" original to win the 10 p.m. timeslot in 18-49 versus regular ABC-CBS competition, dating back to February 2015. Grows from its first half-hour to its second in adults 18-49, adults 25-54 and total viewers despite the 10 p.m. hour. Will add substantial viewership via time-shifting and VOD: Last week's "Fire" grew +51% in 18-49 (1.40 to 2.12) and +3.0 million viewers overall (6.7 million to 9.7 million) going from L+SD to L+3 Nielsens. Those were the biggest L+3 lifts of the night in 18-49 rating and total viewers. So far this season, "Chicago Fire" has increased by +61% in 18-49 rating (from a 1.61 to a 2.60) and +3.7 million viewers overall (7.2 million to 10.9 million) going from L+SD to L+7.

"Trial & Error" (0.9/3 in 18-49, 4.1 million viewers overall from 9:01-9:30 p.m. ET): Finishes within 0.1 of its week-ago rating despite original competition for the first time in the slot from ABC's comedies as well as competition from Fox's "Prison Break" season premiere. Retains 98% week to week in total viewers (4.142 million vs. 4.248 million), pending updates. Maintains 100% week to week in adults, men and women 25-54. Will increase with time-shifting and VOD viewers - last week's 9 p.m. "Trial" grew +20% in 18-49 (0.96 to 1.15) and +595,000 viewers overall (4.2 million to 4.8 million) going from L+SD to L+3 Nielsens. Upscale: "Trial" is delivering a strong upscale audience, indexing at a 123 among adults 18-49 in $100K+ homes.

A second episode of "Trial & Error" (0.7/3 in 18-49, 3.2 million viewers overall from 9:30-10 p.m. ET): Finishes within 0.1 of its week-ago rating in adults 18-49 (0.7 vs. 0.8), despite competition last night from the regular-slot debut of ABC's "Imaginary Mary" and Fox's season premiere of "Prison Break." Retains 99% week to week in total viewers (3.189 million vs. 3.229 million). Maintains 100% week to week in men and women 18-49 and adults 25-54.

NBC ties for #1 for the night in 18-49 marking the 15th straight Tuesday NBC has finished #1 or tied for #1.

In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.4/6; "Late Show with Stephen Colbert," 2.7/7; and ABC's "Jimmy Kimmel Live," 1.5/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/4; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.4/2.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.3/5 in metered-market households; CBS's "Late Late Show," 1.2/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," 0.3/2.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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