NBC's THE VOICE, CHICAGO FIRE Dominates Tuesday Night

By: Mar. 11, 2015
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"The Voice" (3.6/12 in 18-49, 13.3 million viewers overall from 8-10 p.m. ET) doubled the time period's #2 show on the Big 4 networks in adults 18-49 (3.6 vs. 1.8 for CBS's "NCIS") and beat "The Voice's" year-ago rating by +3% in 18-49 (3.6 vs. 3.5 on March 11, 2014).

"The Voice" is the #1 show of the night on the Big 4 in every key demographic - adults, men and women 18-34, 18-49 and 25-54.

On the first Tuesday of Daylight Saving Time, "The Voice" improved on its week-to-week retention versus the same night last year (running within 12% of last week's rating, 3.6 vs. 4.1, versus the year-ago week-to-week drop of 15%). And note that "The Voice's" 3.6 rating is extremely close to rounding up (3.647) and that Monday's "Voice" this week also did a 3.6 in these prelim fast-affiliate ratings and grew to a 3.8 in official nationals.

Last night's "Voice" grew dramatically through the two hours, with this 18-49 half-hour track: 3.2, 3.7, 3.8, 3.9. From its first-half-hour to its fourth, "The Voice" grew by 0.7 of a rating point or +22%.

UPSCALE: Last week's "Voice" was the #1 most upscale show of the night on the Big 4, indexing at a 119 in adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes, L+SD).

"Chicago Fire" (2.1/7 in 18-49, 8.6 million viewers overall from 10-11 p.m. ET) equaled its highest 18-49 rating since Nov. 11 (2.2), retaining 100% of last week's 2.1 in 18-49. "Chicago Fire" is the #2 show of the night on the Big 4 in adults 18-49, behind only "The Voice."

"Chicago Fire" ranked #1 in the time period among ABC, CBS and NBC in adults 18-49, total viewers, adults 18-34, adults 25-54 and most other key measures, topping by a +50% margin the #2 show on those nets in adults 18-49, CBS's "Person of Interest" (2.1 vs. 1.4).

"Chicago Fire" will add substantial audience in L+7 results - the show's first-runs have increased by an average +62% in 18-49 rating (from a 1.85 to a 2.99) and 3.5 million viewers overall (7.4 million to 10.9 million) going from L+SD to L+7. L+7 ESTIMATE: 3.2 in 18-49, 12.1 million viewers overall.

Projected "Live Plus Three Day," "Live Plus Seven Day" and "L+7 Plus Digital" Results:

Adult 18-49 Rating
Show... L+SD... L+3...L+7...L+7+Digital
The Voice...3.6...4.4...4.6...4.9
Chicago Fire...2.1...3.0...3.2...3.5

Persons 2+ (Total Viewers)
Show... L+SD... L+3...L+7...L+7+Digital
The Voice ...13.26 million...15.02 million...15.59 million...16.06 million
Chicago Fire ...8.56 million...11.45 million...12.13 million...12.59 million

In Late-Night Metered Markets Tuesday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7 with an encore telecast; CBS's "Late Show with David Letterman," 2.1/5; and ABC's "Jimmy Kimmel Live," 2.1/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5 with an encore; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.7/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households with an encore) beat CBS's "Late Late Show" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 with an encore in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.


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