NBCUniversal and Ford Announce TONIGHT SHOW FINGERS ON A 4X4 Contest, 3/31
NBCUniversal and Ford today announced the launch of the "Tonight Show Fingers on a 4X4" contest, engaging Ford sales consultants from across the country to compete to sell Jimmy Fallon the all-new 2015 Ford F-150 on the deck of New York City's Intrepid Aircraft Carrier at the Museum's Complex. Beginning Monday, March 31, "The Tonight Show Starring Jimmy Fallon" (11:35pm ET/PT on NBC) will challenge the consultants to keep their hands on the Ford F-150 King Ranch, and the Last Man Standing wins. "The Tonight Show" will follow the competition throughout the week on-air and online.
"Growing up in upstate New York, I've always wanted to own a truck," said Fallon. "I wanted to make a fun event out of buying it and I think people will enjoy watching this contest. Whoever lasts the longest wins the sale. Who knows? This could be how people buy trucks from now on."
The competition will be integrated into each night's episode of "The Tonight Show," and Jimmy will give viewers a look at what's been going on and where the contestants stand.
"Ford isn't just an iconic American brand -- it's fun. They really get what Jimmy is doing on 'The Tonight Show,'" said Linda Yaccarino, President, Advertising Sales, NBCUniversal. "This is another example of how we're teaming with our advertising partners to make content that our audiences genuinely enjoy."
Exclusive digital video content will be featured on "The Tonight Show" website, www.thetonightshowstarringjimmyfallon.com. Fans can also engage with the sales consultants via individual #hashtags and offer encouragement during the competition.