An encore recap episode of NBC's THE VOICE (1.6/7 in 18-49, 7.7 million viewers overall from 8-9:01 p.m. ET) is the #1 show of the night on the Big 4 networks in adults 18-49 by a +33% margin (with a 1.6 rating vs. a 1.2 for ABC's #2 "The Middle"). Grows +14% versus the comparable year-ago recap in both 18-49 (1.6 vs. 1.4 on April 5, 2016) and total viewers (7.655 million vs. 6.719 million). Wins the timeslot among the Big 4 networks in adults 18-49 and every other key demo. Will add substantial viewership via time-shifting and VOD - So far this season, Tuesday's "Voice" has increased by +25% in 18-49 rating going from L+SD to L+7 (from a 2.55 to a 3.19) and more than +2.0 million viewers overall (11.1 million to 13.2 million). Upscale: Tuesday's "Voice" is generating a solid upscale audience this season, indexing at a 111 among adults 18-49 in $100K+ homes.
"Trial & Error" (0.9/4 in 18-49, 3.8 million viewers overall from 9:01-9:30 p.m. ET): Maintains 100% week to week in 18-49 (0.9 vs. 0.9) and is currently up in total viewers (3.813 million vs. 3.764 million), pending updates, despite a 16% drop in this week's lead-in (1.6 from an encore recap "Voice" vs. last week's 1.9 for an original). Is close to rounding up to a 1.0 (currently reporting a 0.946 in these prelim fast-affiliate ratings). Will increase with time-shifting and VOD viewers - "Trial & Error" has grown by +28% in 18-49 rating so far this season going from L+SD to L+7 (1.30 to a 1.67) and +1.4 million viewers overall (5.6 million to 7.0 million).. Upscale: "Trial" is delivering a strong upscale audience, indexing at a 122 at 9 p.m. and a 124 at 9:30 among adults 18-49 in $100K+ homes. A second episode of "Trial & Error" (0.8/3 in 18-49, 2.9 million viewers overall from 9:30-10 p.m. ET): Grows +14% versus the prior week's 9:30 episode in adults 18-49 (0.8 vs. 0.7) and retains 98% in total viewers (2.945 million vs. 3.014 million). Retains 89% of its lead-in from the 9 p.m. "Trial" in adults 18-49 and 100% in adults 18-34 (0.5 vs. 0.5).Videos