MTV (a division of Viacom, Inc. NASDAQ: VIAB, VIA) today announced that Mina Lefevre, former Vice President of Development and Programming at ABC Family, is joining MTV as Senior Vice President and Head of Scripted Programming. Lefevre, who has been with ABC Family since its inception and was behind the network's highest-rated hits, including "Pretty Little Liars," "Melissa & Joey," "Jane by Design," and "Lying Game," will now oversee all of MTV's scripted development and programming and will be based in Los Angeles. She begins her new role in February and reports to Susanne Daniels, President of Programming for MTV.
In making the announcement, Daniels said, "Mina was instrumental in establishing ABC Family as a pop culture player, and she's demonstrated a proven ability to make hits that connect with young adults." She added, "In addition to our diverse roster of reality programming, MTV's audience is increasingly hungry for more fun and smart scripted shows, and Mina is the perfect creative voice to join the stellar MTV team - that has already ushered in hits 'Awkward' and 'Teen Wolf' - to build upon the network's diverse lineup."Having originally joined ABC Family's predecessor, FOX Family Network, Lefevre stayed on after the channel was sold to ABC. She was a key part of the core team tasked with developing shows to help define the unknown and newly established ABC Family network. After some early success with reality, Lefevre came into her own with a string of breakthrough scripted hits - chief among them "Pretty Little Liars," ABC Family's #1 original series and the #1 scripted cable series for female teens. Another recent hit "Melissa & Joey," starring Melissa Joan Hart and Joey Lawrence, ranks as ABC Family's most watched original comedy. In addition to primetime scripted series, Lefevre also oversaw ABC Family's original movie slate, with titles including "Teen Spirit," "Revenge of the Bridesmaids" and "12 Dates of Christmas" to her name. Prior to FOX Family Network, she spent several years at Twentieth Century FOX Home Entertainment. She began her entertainment career at Flicker Fusion Films, as a producer on several independent features and shorts.Videos