E! Sets LIVE FROM THE RED CARPET Grammy Coverage

By: Feb. 03, 2015
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With more live coverage than any other network, E! is the premiere destination for unparalleled access to the 2015 GRAMMY AWARDS red carpet. As the A-list artists from every genre arrive for the music industry's biggest night of the year, hosts Ryan Seacrest and Giuliana Rancic, alongside E!'s team of fashion and entertainment experts, will be on hand to capture every moment from the highly-anticipated event. Leveraging E!'s exclusive access, the network will take audiences behind the red carpet like never before - with memorable red carpet encounters, all the gorgeous high-end fashion, and of course, celebrity interviews with some of the most talked about musicians in the world such as Taylor Swift, Madonna, Miley Cyrus, and John Legend. E!'s extensive, up-to-the-minute red carpet coverage on-air, online and in the social space will allow viewers to catch every second as music and Hollywood collide for one OUTRAGEOUS night. Viewers will not want to miss all of the unpredictable, star-studded moments from the 2015 GRAMMY AWARDS red carpet when E!'s "Live From The Red Carpet" premieres this Sunday, January 8th.

"Countdown to the Red Carpet"

All red carpets lead to E! as a slew of music royalty from pop, R & B, country and rap descend onto the Grammy red carpet. Kicking off the day at 4:00pm ET/PT, Giuliana Rancic, Kelly Osbourne, Brad Goreski and Ross Mathews bring viewers a two-hour "Countdown to the Red Carpet" discussing the nominees, the latest news from The Staples Center and their fashion predictions leading up to the night's main event. Plus, Youtube singing sensations Louisa Wendorff and Devin Dawson perform their famous Taylor Swift Mash-Up LIVE on the E! carpet.

"Live from the Red Carpet"

At 6:00pm ET/PT, E!'s "Live from the Red Carpet" begins with hosts Ryan Seacrest and Giuliana Rancic front and center as the biggest names music make their way down the Red Carpet. Ryan and Giuliana will be reporting LIVE from E!'s two locations on the carpet, bringing viewers to the heart of the action with in-depth interviews with the night's biggest stars. Meanwhile Ross Mathews and Kelly Osbourne will be stationed at E!'s signature "Glam Cam 360" to dissect and discuss every tuxedo, gown and OUTRAGEOUS outfit from one of Hollywood's most unpredictable red carpets. With more than 20 cameras poised throughout the red carpet - including the "Mani Cam" which will capture all the over-the-top nail art, statement manicures and eye-catching accessories THE GRAMMYS are famous for - this two-hour television event exemplifies E!'s award show coverage at its finest and gives viewers an up close look at all the fashion and celebrity interaction.

Digital

E! carries its red carpet dominance beyond the network's on-air broadcast and into the digital space by extending its red carpet coverage across all screens and providing a fully immersive experience for the user. Presenting readers with this completely new, real time arrivals experience provides a unique look at all the style and activity ON THE RED CARPET - in never before seen detail. The E! Online and the E! Online mobile app will also provide exclusive content from the red carpet throughout the day including predictions, celebrity interview highlights, arrival photos, and videos. Plus, E! Online's Grammy "Live From The Red Carpet" Livestream, hosted by Terrence Jenkins and Carissa Loethen, offers multiple streaming camera positions to give users total control of who and what they are seeing. E! Online's Grammy "Live From The Red Carpet" Livestream airs at 5:55 pm ET/PT.

This year the red carpet is taking over E!'s digital properties like never before with an expansive array of social features to give viewers instant insight into who (and what) is trending around music's biggest night. During E! Online's livestream users will be able to participate in the day's events through social engagement features which enable viewers to interact with the hosts as well as see their social commentary on-screen. Throughout the day E! Online's reporters and talent will also be interacting with users across Snapchat, Instagram, Facebook, and Twitter, providing the most social Red Carpet experience anywhere. Additionally, E! will introduce a completely new fan experience called "Fan Up" which pulls online voting percentages from the digital space and projects them on-air in real time. Featured in both the "Countdown to the Red Carpet" and "After Party" broadcasts, "Fan Up" will allow users to join in the conversation as E! tracks every moment of the event as it happens. Join the conversation via E! Online's social presence @eonline and #eredcarpet.

Live "E! After Party"

After the red carpet is rolled up and the awards have been handed out, E! continues its LIVE Grammy coverage with the "E! After Party" immediately following the ceremony. Hosts Khloé Kardashian, Terrence Jenkins, Christina Milian and Zanna Roberts Rassi will report LIVE and EXCLUSIVELY from inside the official Grammy After Party. With celebrity interviews, a fashion recap, highlights from the main show and insider commentary surrounding all THE HAPPENINGS from Grammy day, viewers will not want to miss all the action as it happens LIVE only on E!

MONDAY, FEBRUARY 9TH

"E! News"

On Monday, February 9th, E!'s complete Grammy coverage continues with a special edition of "E! News" at 7:00pm ET/PT and 11:00pm ET/PT anchored by Ryan Seacrest and Giuliana Rancic that will recap all the celebrity interviews and inside scoop from the previous night's events.

"Fashion Police"

Then at 9:00pm ET/PT, go behind the velvet ropes once again for even more glitz and glamour from music's big night with "Fashion Police: The 2015 Grammy Awards." Join hosts Kathy Griffin, Kelly Osbourne, Giuliana Rancic and Brad Goreski for an in-depth, fun-filled analysis of all the red carpet style. Plus, hit singer-songwriter Ne-Yo and Grammy presenter Katharine McPhee stop by to tell us all about the big show and to help the gang break down all of the jaw dropping looks! Viewers will not want to miss this fashion savvy and outspoken panel go head to head as they pick their best, and of course their worst, from this year's event.

"Live From The Red Carpet" is produced by Ryan Seacrest Productions. Ryan Seacrest, Gary Snegaroff, Eddie Delbridge, and Gerry Johnston serve as executive producers.

"Fashion Police" is produced by Wilshire Studios. Lisa Bacon and Melissa Rivers serve as executive producers.



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