Comcast and The CW to Bring Network's Primetime Lineup to Xfinity On Demand
Comcast and The CW Network announced today they have reached an agreement that brings The CW's popular primetime lineup to Xfinity On Demand. Effective tomorrow, Oct. 25, customers can watch the four most-recent episodes from each CW series - including their favorite CW programs the day after they air on live TV - on Xfinity On Demand at no additional charge. This agreement marks the first time The CW has made its shows available on Video On Demand (VOD) by a multi-service operator (MSO).
"Our customers turn to Xfinity On Demand for the latest and most popular programs, and now we're pleased to add The CW's popular primetime lineup to our offerings," said Matt Strauss, Senior Vice President, Comcast. "We're committed to giving customers access to the best and newest TV shows when they- want, at their fingertips."
John D. Maatta, Executive Vice President, The CW, said, "We're very excited to partner with Comcast to offer our viewers another platform where they can watch their favorite CW shows. With our primetime series now available on Xfinity On Demand, The CW will continue to expand its reach as well as provide our advertisers an opportunity to deliver their message to even more viewers."
Xfinity On Demand viewers will be able to catch The CW's top shows in both HD and SD. Series include The Vampire Diaries, Supernatural, America's Next Top Model, Hart of Dixie, 90210, Arrow, Nikita, Beauty & the Beast, Emily Owens, M.D. and the final season of Gossip Girl,
Xfinity On Demand offers the most HD TV shows and movies - with thousands available for free - and a comprehensive broadcast offering that enables Xfinity TV customers to catch up and keep up with shows from additional networks including ABC, CBS, FOX and NBC. With more than 20 million digital TV homes, Xfinity On Demand has the broad reach to help programmers maximize their viewership and promotional activities. The platform also supports Nielsen C3 ratings measurement, proving valuable for programmers and advertisers. Each month, there are nearly 400 million views on Xfinity On Demand; and since its launch in 2003, there have been more than 25 billion views. For more information, please visit www.xfinity.com.
About Comcast Cable
Comcast Corporation (Nasdaq: CMCSA) (www.comcast.com) is one of the nation's leading providers of entertainment, information and communications products and services. Comcast is principally involved in the operation of cable systems through Comcast Cable and in the development, production and distribution of entertainment, news, sports and other content for global audiences through NBCUniversal. Comcast Cable is one of the nation's largest video, high-speed Internet and phone providers to residential and business customers. Comcast is the majority owner and manager of NBCUniversal, which owns and operates entertainment and news cable networks, the NBC and Telemundo broadcast networks, local television station groups, television production operations, a major motion picture company and theme parks.
About The CW
THE CW TELEVISION NETWORK, a joint venture between Warner Bros. Entertainment and CBS Corporation, made its debut on September 20, 2006 as America's fifth broadcast network and is the only network specifically targeting viewers ages 18-34, particularly women, a demographic highly sought after by advertisers. Delivering a total of 30 hours of programming a week, The CW offers a five-night, 10-hour primetime lineup that runs Monday through Friday. In daytime, The CW broadcasts a Monday through Friday afternoon block, and a five-hour Saturday morning animation block.