Christian Publicist Cheryl Ariaz Wicker to Speak at First Annual CMA National Media Convention
Christian publicist Cheryl Ariaz Wicker of Premier1 Studios will lead a workshop entitled "Publicity 101: The Must Know Filmmaker's Guide to Publicity" at the Christian Media Association National Media Convention on October 17-18, 2014 in Dallas, Texas. The workshop will teach filmmakers with limited budgets and publicity experience how to run their own PR campaign. Wicker's seminar will include topics as: identifying newsworthy stories, press release writing and distribution, targeting media outlets, media pitching, proper timing for campaigns-all tools needed to effectively promote projects to a national audience.
"I work a lot with small companies and individuals without the budget for full PR campaigns," says Wicker. "For those without a PR budget, doing their own publicity may be the answer. But note that there is a right and wrong way to do it "
Cheryl Wicker is a media professional of 16 years who worked as an in-house publicist before starting her own PR agency in 2010. Wicker's background in Christian entertainment combined with her PR expertise launched her into entertainment PR, working with authors, speakers, filmmakers and musicians to help them get their message out to a national audience. In addition to running her PR agency, Wicker is also a Christian film producer, having most recently worked with Pure Flix Entertainment on the box office hit "God's Not Dead;" television movie "Finding Normal," and the upcoming theatrical release "Dancer and the Dame." In addition, Wicker hosts the award-winning video podcast Christian Movie Connect and speaks throughout the country at Christian media conferences.