Bravo & Oxygen Up Four, Welcome Two New Executives to Marketing Positions
Bravo and Oxygen Media announced promotions today in the networks' marketing department elevating Jamie Cutburth to Senior Vice President of Partnership Marketing, Bravo and Oxygen Media, Maria Laino DeLuca to Senior Vice President of Trade and Consumer Marketing, Bravo Media, Amy Troiano to Senior Vice President, Creative and Brand Strategy, Bravo Media and Adam Zeller to Vice President, Social Media for Bravo and Oxygen Media. All four report to Ellen Stone, Executive Vice President of Marketing for Bravo and Oxygen Media.
In addition, both networks announced new hires with Taryn Winkelman joining as Vice President, Consumer Marketing, Bravo Media and Jeff Nichols as Vice President, On-Air Promotions, Oxygen Media. Winkelman will report to DeLuca and Nichols will report to Jane Olson, Senior Vice President, Marketing and Brand Strategy, Oxygen Media.
Cutburth will lead the strategic development of creative marketing partnerships and advertising innovation across all of Bravo and Oxygen Media's television, digital and emerging media platforms. He will also continue to spearhead the licensing and retail partnerships for the brands, developing real-world extensions for the networks' programming. Cutburth joined Bravo in 2011 working with both the sales and marketing teams to oversee the creation and execution of new business initiatives. His team's recent work includes "Top Chef" transmedia campaigns with Toyota and Healthy Choice, along with a multi-layered partnership with Celebrity Cruises that encompasses media and licensing of custom "Top Chef" experiences onboard their luxury ships.
In her new role, DeLuca will oversee Bravo's consumer and trade marketing departments, leading the strategic development and execution of all marketing initiatives to help grow the network's position as a must-watch, must-buy destination for consumers and marketers. She will also continue to spearhead the annual upfront including in-agency interactive presentations and the creation of the network's trade magazine, Bravo Affluencer, which is going into its seventh edition. During DeLuca's tenure, she successfully heightened the network's visibility by leveraging the diversity of the Bravo brand to reinforce its value with both clients and advertisers including developing unique, multi-layered events featuring "Top Chef" and "The Real Housewives."