tv.broadwayworld.com

RATINGS WATCH Articles
Click Here for More Articles on RATINGS WATCH...

ABC's SCANDAL Delivers Strong 2nd-Place Finish

Related: SCANDAL, ABC
ABC's SCANDAL Delivers Strong 2nd-Place Finish

ABC finished #2 on Thursday night in Adults 18-49, Adults 25-54 and across all key Women demographics (W18-34/W18-49/W25-54).

During the 8 o'clock hour against CBS' top-rated comedies (The Big Bang Theory/Two and a Half Men) and Fox's The X Factor Results Show, ABC freshman Last Resort outdrew NBC's established comedies (30 Rock/Up All Night) by 2.5 million viewers and tied among Adults 18-49. One of the biggest percentage gainers via time-shifted playback for any 8pm show this season, ABC's Last Resort adds on 2.3 million viewers and shoots up by an impressive 53% (+0.9 rating) in Adults 18-49 from the next-day L+SD numbers to the final L+7 numbers.

· On average, the ABC freshman drama is generating big year-over-year improvement for ABC, boosting its time period by 30% in Total Viewers and by 41% in Adults 18-49 over the same point last season with original drama programming.

More than doubling its lead-in among Adults 18-49 (+138%) at 9pm, ABC's Grey's Anatomy ranked #1 in its hour and stood as Thursday's #1 drama for its 6th straight telecast this season. In addition, the ABC drama dominated the hour with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). Jumping in time-shifted playback this season, Grey's builds by 3.6 million viewers and by 1.8 Adult 18-49 rating points (+50%) from its next-day numbers to its L+7 finals.

· Grey's marked its best numbers in 4 weeks with Adults 18-34 and Women 18-34 - since 10/18/12.

· Broadcast TV's #1 drama in Adults 18-49 this season, ABC's Grey's Anatomy is up over the same point last year in both viewers (+6%) and young adults (+2%).

ABC's Scandal delivered another strong 2nd-place finish to CBS' Elementary in the 10 o'clock hour with Adults 18-49 (pacing within 2-tenths of a rating point of tying for #1), while leading by wide margins over NBC's Rock Center with BrIan Williams in Total Viewers (+53%) and Adults 18-49 (+91%). Additionally, Scandal once again defeated Elementary in Adults 18-34 and across all key Women (W18-34/W18-49/W25-54). Posting substantial increases from time-shifted playback, on average this season the ABC 10 o'clock drama jumps by 2.4 million viewers and by 40% in Adults 18-49 over its first-reported L+SD numbers to its Live + 7 Day results.

· Growing week to week by 11% in Adults 18-49, Scandal equaled a season high. In addition, the ABC drama scored the series' 2nd highest rating ever with Women 18-49.


Photo courtesy of ABC

Related Articles



BLOGS
Spoiler Alert! Recap and Review: Night Three of THE VOICE's Battle Rounds 10/20; Full Results!Spoiler Alert! THE VOICE Finally Delivers a Goosebump Inducing Performance! BroadwayWorld's Matt Tamanini Discusses Broadway, TV, Film on THAT'LL PLAY PODCAST
BWW's Matt Tamanini Discusses Theatre, TV, Film on THAT'LL PLAY PODCAST
dotted line
But, Wait! What's On TV Tonight? Tues, Oct. 21st: ABOUT A BOY as Good as Ads? 8:00: THE VOICE | NBC

8:00: The World Series: KC Royals vs SF Giants | Fox

9:30: ABOUT A BOY | NBC

Click for more picks!

Become a Fan, Follower & Subscriber