During the week of January 6, 2014, ABC aired 5 of the Top 20 non-sports TV programs in Adults 18-49: "Modern Family" - No. 4 (No. 2 scripted TV show), "The Bachelor" - No. 7 (3-year high for a premiere), "S.H.I.E.L.D." (Up over its last original) and "The Middle" (Top rating since November) tied at No. 14 and "Shark Tank" - No. 17 (Hit a new season-high). In addition, ABC's "The Bachelor" and "Shark Tank" stood as TV's Top 2 unscripted series in Adults 18-49.
ABC grew for the 2nd week in Total Viewers (+2% - 5.2 million vs. 5.1 million) and Adults 18-49 (+8% - 1.4/4 vs. 1.3/4) to earn its best numbers in 1 month - since w/o 12/9/13.
Monday
Featuring the 2-hour season premiere of "The Bachelor" leading into "Castle," opposite ESPN's down-to-the-wire BCS Championship game,
ABC was the definitive No. 1 broadcaster on Monday (8.7 million and 2.4/6), leading all 6 half-hours in viewers and young adults. "The Bachelor" was Monday's No. 1 TV series overall.
ABC posted a Monday season-high in Adults 18-49.
· The Net was up from the year-ago night with an all-original line up (7.5 million and 2.2/5 on 1/7/13) by 16% in Total Viewers and by 9% in Adults 18-49.
"The Bachelor" (8:00-10:01 p.m. - 8.7 million and 2.7/7 in AD18-49):
Dominating its non-sports competition in its time period to rank as Monday's No. 1 TV series, ABC's season opener of "The Bachelor" spiked by double-digits year to year in Total Viewers (+26% - 8.7 million vs. 6.9 million) and Adults 18-49 (+17% - 2.7/7 vs. 2.3/6) to deliver 3-year-highs on both measures - since 1/3/11. In addition, the show delivered a season-high for
ABC in the 2-hour time period among Adults 18-49.
"Castle" (10:01-11:00 p.m. - 8.8 million and 1.7/4 in AD18-49):
The No. 1 series in the 10 o'clock hour, ABC's "Castle" towered over the final hour of CBS' 2-hour "Hostages" finale in Total Viewers (+87% - 8.8 million vs. 4.7 million) and Adults 18-49 (+70% - 1.7/4 vs. 1.0/3).
Tuesday
"Marvel's Agents of S.H.I.E.L.D." (8:00-9:01 p.m. - 6.6 million and 2.2/6 in AD18-49):
Coming back to original for the first time in 4 weeks, ABC's "Marvel's Agents of S.H.I.E.L.D." (2.2/6) earned second place in the 8:00 p.m. hour to CBS' top-rated "NCIS" among Adults 18-49, leading NBC's "The Biggest Loser" by 38% (1.6/5) and Fox's comedies by 47% ("Dads"/"Brooklyn Nine-Nine" = 1.5/4). In addition, the
ABC freshman drama was the No. 1 series in its time period with Men 18-34 for its 11th consecutive first-run broadcast.
· "S.H.I.E.L.D." was up over its most recent original (on 12/10/13) in Total Viewers (+8% - 6.6 million vs. 6.1 million) and Adults 18-49 (+5% - 2.2/6 vs. 2.1/6). In addition, the show spiked 16% in Adults 18-34 from its last original.
· Season to date in Nielsen's Live + 7 Day ratings for original airings (9/23-12/22/13), ABC's "Marvel's Agents of S.H.I.E.L.D." is Tuesday's No. 1 TV show this season in Adults 18-49 (4.6 rating), leading NBC's "The Voice" by 2% (4.5 rating) and CBS' "NCIS" by 12% (4.1 rating).
"The Goldbergs" (9:00-9:31 p.m. - 5.3 million and 1.7/5 in AD18-49):
In the 9:00 p.m. half-hour, ABC's "The Goldbergs" returned up 10% in Total Viewers and 6% from its last original in Adults 18-49 to its best numbers since October and November, respectively - since 10/29/13 and 11/12/13, respectively. Beating Fox's "New Girl" (3.2 million and 1.6/4) head-to-head in the half-hour, the
ABC freshman was Tuesday's No. 1 comedy in both Total Viewers and Adults 18-49.
· "The Goldbergs" continued to grow its time period year to year, boosting the half-hour by 43% in Total Viewers and 21% in Adults 18-49 over original comedy programming on the year-ago night ("Happy Endings" = 3.7 million and 1.4/4 on 01/08/13).
"Trophy Wife" (9:31-10:00 p.m. - 3.8 million and 1.1/3 in AD18-49):
In the 9:30 p.m. half-hour, ABC's "Trophy Wife" was up 9% in Total Viewers to draw its biggest audience since October - since 10/29/13.
· Like its lead-in, "Trophy Wife" improved its half-hour year to year, topping original comedy programming on the same night last year by 23% in Total Viewers and held even in Adults 18-49 ("B---- in Apt 23" = 3.1 million and 1.1/3 on 01/08/13).
"Killer Women" (10:00-11:00 p.m. - 4.0 million and 0.9/2 in AD18-49):
Building 5% on its Total Viewer lead-in at 10:00 p.m., ABC's debut of "Killer Women" drew ABC's biggest audience with an original series in
The Hour in 14 weeks - since 9/24/13.
Wednesday
ABC Wednesday Comedy Block (8:00-10:00 p.m. - 7.0 million and 2.2/6 in AD18-49):
ABC's 8:00-10:00 p.m. Wednesday comedies returned to originals for the first time in 4 weeks (since 12/11/13) to win the 2-hour time period in Adults 18-49, leading runner-up
CBS by 10% (2.2/6 vs. 2.0/6). The Net aired an encore of "David Blaine: Real or Magic" in the 10 o'clock hour (3.8 million and 1.4/4).
· ABC's "Modern Family" was Wednesday's dominant No. 1 TV program in Adults 18-49 by 46% over No. 2 CBS' "People's Choice Awards" (3.5/10 vs. 2.4/7), standing as the night's top-rated series on each original airing this season.
"The Middle" (8:00-8:30 p.m. - 8.8 million and 2.2/7 in AD18-49):
At 8:00 p.m., "The Middle" dominated its half-hour and returned up over its last original in Total Viewers (+8%) and Adults 18-49 (+10%) to its biggest audience in 8 weeks and its best young adult number in 7 weeks - since 11/13/13 and 11/20/13, respectively.
"Super Fun Night" (8:30-9:00 p.m. - 4.9 million and 1.5/4 in AD18-49):
At 8:30 p.m., a special airing of "Super Fun Night" held even with ABC's last original comedy telecast in the half-hour in Adults 18-49. Please Note: "Suburgatory" will have its season premiere in the time period next week (1/15/14).
"Modern Family" (9:00-9:31 p.m. - 9.5 million and 3.5/10 in AD18-49):
More than doubling its lead-in at 9:00 p.m. (+133%) to win its half-hour by 46% in Adults 18-49 over CBS' "People's Choice Awards" (3.5/10 vs. 2.4/7), "Modern Family" held even with its last original in Adults 18-49 to equal an 8-week high - since 11/13/13.
"Super Fun Night" (9:31-10:00 p.m. - 4.7 million and 1.7/5 in AD18-49):
In the 9:30 p.m. half-hour, "Super Fun Night" paced within 1-tenth of a rating point of its most recent first-run airing in Adults 18-49.
Thursday
"The Taste" (8:00-10:00 p.m. - 4.5 million and 1.3/4 in AD18-49):
From 8:00-10:00 p.m., ABC's "The Taste" retained 100% of its week-earlier premiere Adult 18-49 rating and grew over its opener by 13% in Adults 18-34. Head-to-head in its time slot, the
ABC unscripted series beat out NBC's original 2-hour comedy block for the 2nd week in a row ("Community"/"Parks and Recreation"/"Sean Saves the World"/"Michael J
FOX Show" = 3.3 million and 1.2/3). The program built 8% in Adults 18-49 from its first hour to its second hour.
Friday
Returning to an all original line-up on the night for the first time in 4 weeks (since 12/13/13),
ABC won Friday among Adults 18-49 by 31% over runner-up
CBS (1.7/5 vs. 1.3/4). Growing 13% among young adults over its last all original line-up to post a new season high,
ABC matched a 14-month high on the night - since 11/9/12.
· ABC's "Shark Tank" (2.1/6) and "20/20" (1.7/5) stood as the Top 2 TV programs of the night in Adults 18-49, as both shows delivered new season highs. The Net claimed the Top 2 highest-rated sitcoms on the night among young adults with "Last Man Standing" (1.5/5) and "The Neighbors" (1.1/4).
· Including last night, "Shark Tank" has delivered Friday's Top 10 non-sports telecasts this season among Adults 18-49 in L+SD.
"Last Man Standing" (8:00-8:31 p.m. - 7.2 million and 1.5/5 in AD18-49):
Ranking No. 1 in the 8:00 p.m. half-hour, "Last Man Standing" returned up 25% in Adults 18-49 from its most recent original 4 weeks ago (12/13/13). The
ABC comedy drew its biggest audience this season and matched a season-best among young adults.
"The Neighbors" (8:31-9:00 p.m. - 4.8 million and 1.1/4 in AD18-49):
At 8:30 p.m., "The Neighbors" surged 22% in Adults 18-49 from its last original. "The Neighbors" delivered its most-watched telecast this season and posted a best-since-premiere number with young adults.
"Shark Tank" (9:00 -10:01 p.m. - 7.4 million and 2.1/6 in AD18-49):
Nearly doubling its lead-in at 9:00 p.m. in Adults 18-49 (+91%), ABC's "Shark Tank" dominated the 9 o'clock hour by 31% over its nearest competition (2.1/6 vs. 1.6/5 - CBS' "Hawaii Five-0"). The
ABC unscripted series grew 5% from its most recent original in Adults 18-49 to earn its highest rating since early April - since 4/5/13. In fact, the show matched its best-ever rating for a regular telecast. Season to date, "Shark Tank" is up 15% in Adults 18-49 over the same point last year, trending as the series' strongest season ever.
"20/20" (10:01-11:00 p.m. - 6.7 million and 1.7/5 in AD18-49):
ABC's "20/20" won the 10 o'clock hour in Adults 18-49 (1.7/5), beating CBS' "Blue Bloods" by 13% (1.5/5) and more than doubling NBC's "Dracula" (+143% - 0.7/2). "20/20" reported on the pressures and sometimes deadly decisions of teenagers. In fact, it stood as Friday's highest-rated news telecast this season with young adults. "20/20" was up by double-digits week to week Total Viewers (+10%), Adults 18-49 (+13%) and Adults 25-54 (+15%). The
ABC newsmagazine drew its biggest audience in 10 weeks (since 11/1/13), while hitting a new season best in Adults 18-49 and matching a season high in Adults 25-54 (2.3/6).
Sunday
"Revenge" (9:00-10:01 p.m. - 5.7 million and 1.6/4 in AD18-49):
Jumping 60% over lead-in against the "Golden Globes" at 9:00 p.m., ABC's "Revenge" outdelivered its November-December L+SD average for originals in Adults 18-49 (+7% - 1.6/4 vs. 1.5/4).
"Betrayal" (10:01-11:00 p.m. - 2.7 million and 0.8/2 in AD18-49):
During the 10 o'clock hour, ABC's "Betrayal" was up 14% week to week among Adults 18-49 (0.8/2 vs. 0.7/2).
WEEK NO. 16: ADULTS 18-49 TOTAL VIEWERS
No.1
CBS 3.8 No.1
CBS 15,190,000
No.2
NBC 2.0 No.2
NBC 7,180,000
No.3
ABC 1.4 No.3
ABC 5,160,000
No.4
FOX 1.3 No.4
FOX 3,670,000
No.5
CW 0.3 No.5
CW 820,000
Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 01/06/14.
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