ABC's DANCING WITH THE STARS Is Monday's Most Watched TV Show for the 2nd Week

By: Mar. 28, 2017
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ABC took second place on Monday in Adults 18-49 (1.4/5) to "The Voice"-led NBC, beating CBS by 40% (1.0/4) and doubling Fox's original dramas on the night (+100% over a 0.7/3 for "24: Legacy"/"APB"). "Dancing with the Stars" (8:00-10:00 p.m. - 11.0 million and 1.6/6 in AD18-49)

From 8:00-10:00 p.m., ABC's "Dancing with the Stars" emerged as Monday's most-watched TV show for the 2nd week in a row, outdrawing NBC's "The Voice" head to head in the 2-hour slot by 700,000 viewers (11.0 million vs. 10.3 million). "Dancing" was the No. 2 TV show of the night to "The Voice" in Adults 18-49 (1.6/6), closing the gap from the year-ago night by 4-tenths with the NBC unscripted series (-0.7 difference vs. -1.1 difference on 3/28/16).

"Quantico" (10:00-11:00 p.m. - 3.5 million and 0.8/3 in AD18-49): At 10:00 p.m., ABC's "Quantico" was up 14% from its week-ago return in the Fast Affiliate Adult 18-49 ratings (0.8/3 vs. 0.7/2) to match its highest number in its Monday time slot, which adjusted down 1-tenth in the Nationals last week. ABC's "Quantico" is the season's No. 2 biggest gainer in TV playback to "Designated Survivor" in Adults 18-49 among the major networks, spiking by +86% in L+3 and by +129% in L+7.

Projections Rationale: Lifts vs. L+SD are based on the 2016-17 season for premiere telecast or an average for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 3/27/17.

Photo credit: ABC/ Eric McCandless


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